Students redesign iconic PURE radio


London, UK 1st July 2010: PURE, the world-leading radio maker, unveils the winners of its radio design competition held for students at Central Saint Martins College of Art and Design.

With the aim of inspiring young people in the arena of product design, PURE invited Second Year Textile Design students to design a limited edition version of PURE's iconic EVOKE Mio aimed at women. Entries were submitted in three categories: Innovation, commercial and packaging. Designs were judged by Rob Hennessy, audio buyer, John Lewis; Ellie Tennant, deputy shopping editor, Ideal Home; David Nicholls, design editor, The Daily Telegraph and Colin Crawford, PURE's director of marketing.

Colin Crawford, PURE's director of marketing says: "PURE has a long-standing heritage of producing iconic designs from the EVOKE-1, which most people associate with digital radio to the futuristic 'radio for the Facebook generation', Sensia. With this in mind, we were particularly keen to inspire young people in the arena of product design."

Says David Nicholls, design editor of the The Daily Telegraph: "I was really impressed by all the students' designs, but especially by Kalia Cox's customisable ceramic radio design which is really current and would be incredibly desirable if it was ever put into production."

Rob Hennessy, audio buyer, John Lewis says: "John Lewis is always keen to support young people and enterprise so I jumped at the chance to judge PURE's radio design competition. The standard was really high and I could certainly see one or two of the designs gracing the shelves of John Lewis in the future."

Says Ellie Tennant, deputy shopping editor, Ideal Home magazine and the HomeShoppingSpy blog: "Ideal Home is always on the look out for the designers of tomorrow and this competition shows that there is a lot of talent out there – it was very difficult to choose a favourite with such a fantastic selection of entries. Women are sometimes overlooked by consumer electronics manufacturers when it comes to product design, despite the fact that it's often women who make the big decisions when shopping for the home. It's great that PURE is addressing this by inviting young, creative people to submit exciting new design ideas for radios. I found all of the designs very refreshing."

Olivia Clifford and Abigale Hartley are joint winners of the commercial category. Olivia's designs are a selection of sophisticated silk prints while Abigale designed an EVOKE Mio around the theme of a picnic hamper. Runners up are Grace Taylor's laser cut bamboo radio and Catherine Osborn's 'handbag radio'.
The innovation category was won by Kalia Cox who designed a ceramic radio which can be personalised with embroidery and also contain LEDs which come on when the radio's integrated rechargeable battery is fully charged and then go off one by one as the battery runs down. Runners up in that category are Caleen Ladki's 'soundwave radio' which changes colour with sound and Cherica Haye's tote inspired solar active radio.

Kalia Cox also won the packaging category with her laser cut wooden packaging which matches her radio design. Olivia Clifford was also a double winner coming second with her minimalistic carton design and Julia Petges' innovative packaging that doubles up as a hammock came third.

Other radio designs that stood out includes a 'grow your own crystal radio' by Carol Pau; a 'bouncy radio for clumsy customers' made out of woven, colourful rubber bands by Olivia Hearn; a lavender coloured 'pin cushion radio for forgetful customers' by Camilla Ellis, a stretchy case to store items such as an iPod or book by Alexandra Hadjikyriacou, a radio skin woven out of cassette tapes and vinyl records by Ailiara Berdyyeva and a 'scratch 'n' sniff radio' by Charlotte Goodman.

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Editor's Notes

Available Photography

Commercial Category joint winners, Olivia Clifford (modern prints inspired by tarnished materials) and Abigale Hartley ('picnic hamper' radio)

 Commercial Category runners up, Grace Taylor (laser-cut bamboo radio) and Catherine Osborn (handbag radio)

Innovation Category winner, Kalia Cox (luxury porcelaine radio with LEDs that react to battery charge and customisable with embroidery)


 Innovation Category runners up, Caleen Ladki (sound wave radio) and Cherica Haye (tote inspired, colour changing radio.


Packaging Category winner, Kalia Cox (laser-cut wooden packaging to match radio design; can be reused as a light box)

 Packaging Category runners up, Olivia Clifford (sleek, modern packaging to match radio design) and Julie Petges (hammock packaging)

Other shortlisted designs:
Ailar Berdyyeva (radio woven from cassette tapes, vinyl records and guitar strings); Camilla Ellis (lavener, pin-cushion radio); Alexandra Hadjikyriacou (stretchy radio case); Charlotte Goodman (scratch n sniff radio); Charlotte Goodman (cork board radio); Catherine Berry (origami inspired print); Carol Pau (crystal radio); Olivia Hearn (bouncy, rubber band radio)

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal ( Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See

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