PURE launches the 'PURE Fun Pack' with Fun Kids and the National Literacy Trust

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PURE launches the 'PURE Fun Pack' with Fun Kids and the National Literacy Trust

London, UK 20th July 2009: Leading radio manufacturer PURE has teamed up with Fun Kids, the 2009 Sony Radio Digital Station of the Year, and the National Literacy Trust to launch the PURE Fun Pack. The pack celebrates Fun Kids going national on DAB for the summer holidays and back to school period, and shows parents how they can support their child's listening and speaking skills by interacting with radio programmes together.

The free pack includes a special summer PURE Fun comic, a "Do not disturb, I'm listening to Fun Kids" bedroom door hanger and stickers specially designed for the PURE ONE Mini portable radio featuring characters such as Angelina Ballerina, Bob the Builder, Fireman Sam and Barney, as well as Fun Kids' very own Robot. The pack encourages families to visit www.pure.com/funkids where they can enter a story writing competition for the chance to win ONE Mini radios and sets of Dorling Kindersley books. The winning stories will be read out on Fun Kids over the summer period. There is also a set of tips for parents developed by the National Literacy Trust as part of the Reading for Life campaign to help develop their child's speaking and listening skills.

Jonathan Douglas, Director, National Literacy Trust says: "Speaking and listening skills are essential for children's future success and will also support the development of reading and writing skills. Children who can listen with growing attention, will be better able to understand and communicate with others. Parents can boost listening skills by engaging and interacting with their children, both through conversation and also by listening and reacting together to radio programmes and other audio content." Gregory Watson, Managing Director of Fun Kids says: "We recognise that in 2009 more families than ever will be taking their holidays within the UK. Over the summer holiday period to 3rd October 2009, Fun Kids will be able to entertain families across the country - telling them about things to do and great places to visit, wherever they are." Colin Crawford, PURE's Director of Marketing says: "PURE supports activity that encourages children to listen to the radio and we warmly welcome more child-centric radio content of which Fun Kids is a brilliant example."

The PURE Fun Pack can be ordered from the PURE and Fun Kids websites or by emailing purefun@pure.com and will be available as long as stocks last. For more information, please log onto www.pure.com/funkids, www.funkidslive.com, www.readingforlife.org or call 0845 1489001.

About Fun Kids
Fun Kids is a radio station for children aged under 10 and their mums and dads, playing a broad mix of popular music, speech, games and stories in an informative, entertaining and fun style. Fun Kids is available across the UK on Sky Digital 0171, Virgin Media and online at www.funkidslive.com, and also on DAB digital radio.

The Fun Kids programme schedule is:

Weekdays:
  • 6am to 10am: Breakfast with James and the Fun Kids Robot10am to 1pm: Giggle with Millie the Mooosical Cow
  • 1pm to 2pm: Nap Hour
  • 2pm to 3pm: Animal Hour
  • 3pm to 7pm: The Club with Sam
  • 7pm to 8pm: Bedtime
  • 8pm to
  • 6am: Night (for mums and dads)
Saturdays:
  • 6am to 10am: Up!
  • 10am to 11am: Stompathon!
  • 11am to Midday: Animal Hour
  • Midday to 4pm: Round at Matt's
  • 4pm to 5pm: Fun Kids Danceathon
  • 5pm to 7pm: The Weekend Club
  • 7pm to 8pm: Bedtime
  • 8pm to
  • 6am: Night (for mums and dads)
Sundays:
  • 6am to 10am: Up!
  • 10am to 11am: Stompathon!
  • 11am to Midday: Animal Hour
  • Midday to 4pm: Round at Matt's
  • 4pm to 7pm: The Weekend Club
  • 7pm to 8pm: Bedtime
  • 8pm to 6am: Night (for mums and dads)

About Reading for Life
Reading for Life is a campaign to improve the life opportunities of people in most need through reading. The campaign is led by the National Literacy Trust and The Reading Agency with support from a wide range of partners. Reading for Life builds on the achievements, networks and approaches championed by the 2008 National Year of Reading, and is based on a belief that reading sits at the heart of social justice. See www.readingforlife.org.uk

About the National Literacy Trust
The National Literacy Trust is an independent charity that changes lives through literacy. It links home, school and the wider community to inspire learners and create opportunities for everyone. See www.literacytrust.org.uk The National Literacy Trust is a registered charity in England and Wales, no. 1116260, and a company limited by guarantee, no. 5836486, Registered office: 68 South Lambeth Road, London SW8 1RL.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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