Stylish Stereo DAB and FM Radio for Everyone

London, UK, 30th July 2008: PURE – the UK's leading portable radio manufacturer - presents ONE Elite, an affordable, stereo DAB and FM portable radio that not only looks great, but has been engineered to out-perform everything else in its price bracket.

ONE Elite is the stereo addition to the ONE family. ONE has consistently been the most popular portable radio in the UK since launch.

At just £69.99 (SRP, from all good stockists) ONE Elite is PURE's most affordable stereo radio, while expert sound engineering means that none of PURE's award winning sound quality has been sacrificed. Support for PURE's unique rechargeable battery pack solution – ChargePAK® – means that ONE Elite can be used out and about, and an auxiliary input turns it into a powerful speaker system for iPods and other MP3 players.

Colin Crawford, PURE's director of marketing, says: "We've used our expertise as world leaders in DAB to produce a radio that not only sounds great but is intuitive and easy to use too. UK-engineered by the best DAB radio designers in the business, the ONE Elite is another breakthrough in affordable radio enjoyment."

ONE Elite will look great wherever it is listened to. The radio is available in black, white or cream with chromed controls and smooth curves, and with a warm, tactile soft-touch finish.

The radio provides up to 35 hours of portable listening per charge using the optional rechargeable ChargePAK® or up to 70 hours listening on alkaline batteries.

Other key features include ReVu™ for live DAB radio pause and rewind; Intellitext which allows the radio to store scrolling text for viewing at the user's convenience; easy to use tone or radio alarm; handy countdown and sleep timers; 50 station presets; separate bass and treble controls; USB socket for future updates; and textSCAN, which lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

ONE Elite is also a member of PURE's EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption; use of packaging materials from recycled and sustainable sources; reduced packaging size; and use of components with minimised environmental impact. ONE Elite is the seventh PURE radio to be endorsed by the Energy Saving Trust's Energy Saving Recommended scheme.

ONE Elite will be available from all good stockists during August. Please log onto www.pure.com or call 0845 1489001 for more information.

About the Energy Saving Recommended scheme
Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually.
There are now around 3000 ESR products from over 130 manufacturers, available from over 70 retailers - these include multiple, independent and online retailers.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1S, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com