PURE DIGITAL EVOKE-1S DAB DIGITAL RADIO

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London, July 31st 2007: PURE Digital – the world leader in DAB digital radio – presents the EVOKE-1S, the enhanced follow-up to EVOKE-1XT, the world's best selling digital radio.

The iconic radio that has become synonymous with DAB has been refreshed and upgraded. EVOKE-1S is the latest evolution of the first sub £100 digital radio. EVOKE-1 significantly raised the profile of DAB in the UK and lead to the product becoming the best selling DAB digital radio in the world.

EVOKE-1S is truly portable with the addition of support for ChargePAK; the optional ChargePAK gives the user up to 24 hours of portable listening between charges. textSCAN™ and Intellitext® have been added so that scrolling text can be paused and controlled as well as stored for browsing at a later date

Other new features include: a graphical OLED (Organic Light Emitting Diode) display, providing crystal-clear readability from any angle; a light sensor which automatically adjusts display brightness; more station presets (30 DAB or FM in a convenient combined list); an auxiliary input to connect an iPod or MiniDisc player; and FM with RDS for maximum station choice.

Improvements in electronics and porting give the EVOKE-1S enhanced audio compared to the already award winning EVOKE-1XT. The optional S-1 standalone speaker enables stereo output and even richer, deeper bass and complements the EVOKE-1S in style and finish.

Features that made EVOKE-1XT a multiple-award winner, as well as What Hi-Fi? Sound and Vision's radio product of the year in 2005, have been retained and include an easy to use tone or radio alarm, a kitchen timer and USB upgradeability.

EVOKE-1S is the second member of the EcoPlus range from PURE, following the recently released Siesta, and has been designed to minimise environmental impact, with a standby power consumption of less than 1W, support for a rechargeable ChargePAK battery, packaging made from a minimum of 70% recycled material, finished with water based varnish, and documentation printed with soya-based ink on 100% recycled paper. All EcoPlus products are designed and manufactured to minimise their environmental impact, with: reduced power consumption; use of materials from recycled and sustainable sources; optimum packaging size for transport efficiency; selection of components with minimised environmental impact. The real wood veneer casework that encapsulates the EVOKE's iconic design has been subtly enhanced with a new grill, larger, easier-to-see buttons and metallised knobs.

EVOKE-1S is available in real maple or cherry veneer and will be available from all leading electrical retailers at an SRP of £99.99 in September. For more information log onto www.pure.com or call 01923 277 488.

Editors Notes
EVOKE-1S is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and Universal Communications Core technologies developed by Imagination Technologies.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact
Vicky Deacon
e-mail: vicky.deacon@pure.com
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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