London, UK, 17th July 2007: Wake up to DAB with the new PURE Siesta, an affordable and stylish DAB and FM clock radio that looks good, sounds great and has significantly reduced environmental impact too.

Despite costing just £49.99 (SRP) Siesta is stylish and fully-featured. It boasts a large auto-dimming display and an easy-to-find snooze button. There are three independent alarm settings; owners can wake to tone, DAB or FM, and set different alarm times for weekdays and weekends. Users can browse extra broadcast text from participating stations thanks to Intellitext and pause and control scrolling text with TextSCAN.

Available in black, charcoal or silver, Siesta will complement any bedside design.

Siesta has been designed to minimise environmental impact, with a standby power consumption of less than 1W, packaging made from a minimum of 70% recycled material, finished with water based varnish, and documentation printed with soya-based ink on 100% recycled paper.

For more information, please log onto www.pure.com or call +44 (0)1923 277488.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
tel +44 (0)1923 260 511
e-mail: Vicky.deacon@pure.com
fax +44 (0)1923 270 188
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ