Essential Radio for Sports Fans this Summer

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Whether it's the Premiership, the cricket or the Rugby World Cup, sports fans can now keep up to date with the results everywhere they go with the new PURE talkSPORT family of DAB digital radios. Exclusive to Currys and Currys Digital, the radios all offer one-touch tuning which takes listeners direct to the UK's leading commercial sports station, talkSPORT.

The talkSPORT family is made up of three special editions of the PURE ONE, PocketDAB 1500 and Move encapsulating three different ways to listen to sport this summer. All three products also give access to a huge choice of DAB digital radios stations ranging from XFM and BBC 1Xtra to theJazz and Virgin.

The PURE ONE talkSPORT Edition is an affordable, great-sounding DAB and FM portable radio with textSCAN™ (scrolling DAB text) and Intellitext™, which stores text messages so that listeners can review the latest news, results, headlines and more at their convenience*.

The PURE Move talkSPORT Edition is a palm-sized radio which provides over 40 hours of great sounding DAB digital radio thanks to its built-in ChargePAK® battery pack. Move can be used with headphones without extending the aerial so users can listen in the park or on the terraces without disturbing others. Alternatively, the sports results can be shared with friends thanks to the high quality in-built speaker.

PURE's handheld PocketDAB 1500 talkSPORT Edition is ideal for the style conscious with its sleek, compact looks and lightweight build. To ensure listeners get the very best sound out of their radio, Sennheiser MX300 in-ear headphones are supplied as standard. PocketDAB 1500 talkSPORT Edition also has an integrated ChargePAK, which recharges from the mains just like a mobile phone, to provide up to 24 hours of roaming DAB playback.

talkSPORT is the destination for dedicated sports coverage on DAB digital radio, broadcasting a mix of irreverent commentary on sporting and social issues, underpinned by a real passion for sports, and live coverage of top events.

The talkSPORT family is available only at Currys and Currys Digital, as well as online at currys.co.uk and dixons.co.uk. The PURE ONE talkSPORT Edition has an SRP of £49.99 while the Move and PocketDAB talkSPORT Editions retail at £89.99 each.

Editors' Notes

ONE, Move and PocketDAB 1500 are powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and Universal Communications Core technologies developed by Imagination Technologies.

About PURE Digital

PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

*From participating broadcasters

About talkSPORT

talkSPORT is the UK's biggest national commercial speech radio station. As official broadcaster of The Rugby World Cup 2007 and Premier League 2007/08, talkSPORT is leading the way in providing the UK's radio listeners with a credible and more entertaining alternative to its more traditional rivals.

On air talent includes former footballing greats Alan Brazil, Ian Wright, Andy Townsend, Alvin Martin and Ray Houghton. Non footballing presenters include the often outspoken MP George Galloway, Jon Gaunt and the broadcasting legend that is James Whale.

PURE Press Contact:
Vicky Deacon
tel: +44 (0)1923 260 511
PURE Digital mobile: +44 (0)7810 808516
Imagination Technologies e-mail: vicky.deacon@pure.com
Home Park Estate
Kings Langley
Herts WD4 8LZ

talkSPORT Press Contact:
Stephen Farmer
tel: +44 (0) 20 7959 7826
talkSPORT e-mail: Stephen.farmer@talksport.co.uk
18 Hatfields
London SE1 8DJ


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