EVOKE-2 DAB/FM Portable Radio from PURE Digital Debuts in Birmingham

London: PURE Digital – a division of Imagination Technologies (LSE:IMG) – announces that the hotly anticipated PURE EVOKE-2 DAB and FM radio will be debuted by consumer electronics retailer Dixons at the UK's biggest ever public exhibition of DAB digital radios, which will be staged at the ICC in Birmingham on Tuesday 8th July.

EVOKE-2 has a RRP of just £159.99 inc. VAT and will be available for pre-order from the Dixons stand at the event which is held in The Mall at ICC for one day only, from 8am until 7.30pm.

EVOKE-2 is the latest radio in PURE's best selling EVOKE radio family. "Looks as if it'll turn out to be a killer product," said T3 magazine (March 2003). "If you're fed up with pushing buttons and long for the days of twiddling knobs, you'll love this," said The Sun (Gizmo, July 4th, 2003).

Said Kevin Dale, President, PURE Digital: "We are delighted that the first production units of EVOKE-2, which we will be shipping later this month, will debut at this premier DAB digital radio showcase. It will provide a great opportunity for the public to experience first hand the benefits of DAB."

The event is also a great opportunity to pick up the PURE EVOKE-1, the world's best selling DAB digital radio which Dixons is offering at a one day special £10 off bargain price (£89.99, normally £99.99).

DAB receivers offer a more robust reception technology, providing crystal clear reception. EVOKE-2 users can choose from up to 55 DAB stations in some areas, plus any available FM stations. DAB stations include BBC Radios 1-4, 5 Live, 5 Live Sports Extra, Classic FM, and local and exclusive-to-digital stations such as BBC 6 Music, BBC 7, BBC 1Xtra, Oneword, Planet Rock and Passion for the Planet.

PURE Digital is the leading supplier of DAB radios in the world. Its product range includes the DRX-701ES DAB tuner, winner of What Hi-Fi Sound & Visions' Tuner Product Of The Year 2002 and EVOKE-1, the first DAB radio under £100. Other new products include the DRX-702ES DAB/FM/AM tuner and the EVOKE-1 Elgar Special Edition DAB digital radio.