VideoLogic Announces First £99 DAB Digital Radio

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London, 1st July 2002: VideoLogic Systems – a division of Imagination Technologies (LSE:IMG) – today announced its PURE EVOKE-1 DAB digital radio. The EVOKE-1 is the first high-volume sub-£100 DAB radio. At this price point the superb sound quality and content of DAB digital radio is finally accessible to the mainstream of UK consumers.



The EVOKE-1 is a stand-alone DAB radio. Its maple wood casework surrounds a pearlescent white front with silver grille and control panel with scrolling LCD text display, station selection and volume knobs and button controls for presets, display-settings, power and auto-tuning. EVOKE-1 has an integrated full range hi-fi speaker and features a reflex port for enhanced bass performance.

EVOKE-1 has a RRP of just £99.99 (inc. VAT). It will be available from selected stores from the end of July and from leading retailers from August including: Argos, John Lewis, Maplin Electronics, Allders, Capital Sound & Vision / Harrods, Empire Direct, "simplyradios.com" (Purley Radio Ltd.), Miller Brothers as well as an extensive range of independent hi-fi dealers. The launch of EVOKE-1 will be supported by an extensive on-air radio campaign from the Digital Radio Development Bureau (DRDB).

VideoLogic is the leading supplier of DAB radios in the UK. Its product range includes the VideoLogic DRX-601ES DAB tuner, winner of What Hi-Fi Sound & Visions' Tuner Product Of The Year 2001 and the first commercially available portable DAB radio, the PURE DRX-601EX.

The PURE EVOKE-1 features the latest 3rd generation DAB technology1. Frontier Silicon's Chorus™ FS1010 is a single-chip DAB/Audio processor, based on the META™ processor design and DAB IP licensed from Imagination Technologies, and enables VideoLogic to create a lower cost DAB radio with more advanced features than 1st and 2nd generation DAB products.

Says Kevin Dale, president, VideoLogic: "The pent-up demand for low cost, high performance DAB products, proven by our limited edition £99 radio last year, can now be satisfied with sustainable sub-£100 product. The PURE EVOKE-1 is the first of a new wave of lower-cost DAB radios, enabled by META processor technology, and will undoubtedly bring a rush of new listeners to DAB digital radio."

Says Ian Dickens, chief executive, Digital Radio Development Bureau: "These are exciting times for DAB digital radio. The PURE EVOKE-1 is the first in a series of new, affordable DAB products that we expect to significantly push forward the DAB market during the second half of 2002."

Key product features include: six station presets; high sensitivity RF tuner module; three levels of Dynamic Range Control; easy to use one-touch fast-tune facility; user-selectable service ordering; headphone output; Line Out for connection to hi-fi system / recording to MiniDisc; telescopic aerial / connector for external aerial.

EVOKE-1 is a mains powered portable DAB digital radio and is supplied with a 240V AC to 12V DC mains power adaptor and removable telescopic aerial. The product is covered by a 2-year warranty.

Editors' Notes

1The Frontier Chorus FS1010 is the first processor to utilise the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma Technologies divisions. The META processor architecture provides multiple real-time programming contexts (threads) that can operate independently and concurrently. The critical advantage of the META architecture is that it makes it possible to run several real-time tasks on a single processor, rather than resorting to inefficient multi-DSP solutions. META can implement all DAB baseband and user interface functions on one device.
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