‘Pure Music’ cloud-based, on-demand music service goes live with free month subscription


London, UK 26th January 2012: Pure – the world leading maker of wireless music and radio systems announces that its cloud-based, on-demand music service, ‘Pure Music’* is now live to UK customers and subscribers will receive their first month free as part of a launch promotion.**

Pure Music allows the user to discover, explore and listen to millions of music tracks through any of Pure’s wide range of internet-connected digital radios, a smart phone or a computer, all for a monthly subscription of £4.99. Caching to a mobile device allowing offline playback will be available soon for an additional monthly fee.

Pure has received overwhelming support from all parts of the music industry including artists, publishers and the vast majority of the labels, including the four major labels for its revolutionary new service***.

Says Colin Crawford, Pure’s director of marketing: “Pure has a very broad customer base and Pure Music has been conceived to appeal to the mass market and offer music fans a simple way to find, discover and enjoy any music they want directly on their favourite listening device. Forget the hassle of downloading and ripping – just search and enjoy. Both intuitive and easy-to-use, Pure Music has been designed to be at the heart of Pure’s expanding and market-leading range of internet-connected radio and audio products.”

Pure Music enables users to organise and play as many tracks and albums as they want on multiple devices, including: Pure’s range of nine wireless music and radio systems (One Flow, Evoke Flow, Oasis Flow, Avanti Flow, Sirocco 550, Siesta Flow, Contour, Sensia and Sensia 200D Connect); PCs and Macs via the Pure Lounge internet radio and media portal (www.thelounge.com); and smartphones running the Pure Lounge App****.

The Pure Music subscription service is live now to UK customers and will be rolled out internationally during 2012. For more information, please visit www.pure.com or www.thelounge.com/puremusic or call +44 (0) 845 1489001.

Editor’s Notes
*Pure Music is ‘powered by FlowSongs’, part of the Flow licensable technology portfolio from Imagination Technologies, Pure’s parent company.
**Free month promotion is available for a limited period
*** Pure respects the rights of all content owners and continues to talk to those who are yet to approve the service. Pure’s intention is to build a music service, which enables radio listeners and music fans to hear, buy and love more and more music legally, and for artists and labels to receive remuneration for their work.
****The Pure Lounge iPhone and Android App is available now to all users free of charge for a limited period.

About Pure
Pure is the world’s leading manufacturer of wireless music and radio systems, the world’s number one supplier of digital radios, and the creator of the Evoke-1S, the world’s most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Hewlett tel +44 (0)1923 260 511
Pure fax +44 (0)1923 270 188
Imagination Technologies e-mail: Vicky.hewlett@pure.com
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