London, UK 26th January 2012: Pure – the world leading maker of wireless music and radio systems announces that its cloud-based, on-demand music service, ‘Pure Music’* is now live to UK customers and subscribers will receive their first month free as part of a launch promotion.** Pure Music allows the user to discover, explore and listen to millions of music tracks through any of Pure’s wide range of internet-connected digital radios, a smart phone or a computer, all for a monthly subscription of £4.99. Caching to a mobile device allowing offline playback will be available soon for an additional monthly fee. Pure has received overwhelming support from all parts of the music industry including artists, publishers and the vast majority of the labels, including the four major labels for its revolutionary new service***. Says Colin Crawford, Pure’s director of marketing: “Pure has a very broad customer base and Pure Music has been conceived to appeal to the mass market and offer music fans a simple way to find, discover and enjoy any music they want directly on their favourite listening device. Forget the hassle of downloading and ripping – just search and enjoy. Both intuitive and easy-to-use, Pure Music has been designed to be at the heart of Pure’s expanding and market-leading range of internet-connected radio and audio products.” Pure Music enables users to organise and play as many tracks and albums as they want on multiple devices, including: Pure’s range of nine wireless music and radio systems (One Flow, Evoke Flow, Oasis Flow, Avanti Flow, Sirocco 550, Siesta Flow, Contour, Sensia and Sensia 200D Connect); PCs and Macs via the Pure Lounge internet radio and media portal (; and smartphones running the Pure Lounge App****. The Pure Music subscription service is live now to UK customers and will be rolled out internationally during 2012. For more information, please visit or or call +44 (0) 845 1489001. Editor’s Notes*Pure Music is ‘powered by FlowSongs’, part of the Flow licensable technology portfolio from Imagination Technologies, Pure’s parent company. **Free month promotion is available for a limited period*** Pure respects the rights of all content owners and continues to talk to those who are yet to approve the service. Pure’s intention is to build a music service, which enables radio listeners and music fans to hear, buy and love more and more music legally, and for artists and labels to receive remuneration for their work.****The Pure Lounge iPhone and Android App is available now to all users free of charge for a limited period. About PurePure is the world’s leading manufacturer of wireless music and radio systems, the world’s number one supplier of digital radios, and the creator of the Evoke-1S, the world’s most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal ( Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See Contact:Vicky Hewlett tel +44 (0)1923 260 511Pure fax +44 (0)1923 270 188Imagination Technologies e-mail: Vicky.hewlett@pure.comHome Park Estate Kings LangleyHerts WD4 8LZ

International CES 2012, Las Vegas, USA, 10th January 2012: Pure – the world leading maker of wireless music and radio systems – reveals Sensia 200D Connect, the enhanced follow-up to the multi award-winning Sensia, the world’s first wireless music system with a large high-resolution, capacitive colour touchscreen and advanced user-interface.At an SRP of £249.99, the PURE Sensia 200D Connect delivers upgraded performance, room-filling audio and one touch and timed USB recording, and a host of additional features. It will be available in the UK within the first quarter of 2012 but is being exclusively previewed at the International CES 2012 show in Las Vegas from January 10-13th. A fully featured wireless music and radio system, Sensia 200D Connect uses Wi-Fi technology to allow users to stream a wide range of audio including millions of songs through Pure Music*; music stored on a home computer or network storage device; tens of thousands of internet radio stations and hundreds of thousands of podcasts and on demand programmes; a wide range of ambient and natural sounds, as well as digital and FM radio. Pure Music, Pure’s cloud-based on-demand music service and Pure Tag, a unique, free, tagging service, are seamlessly integrated into the Sensia 200D Connect. Pure Music allows subscribers to discover, explore and listen to millions of music tracks for a monthly subscription of £4.99, and keeps the user’s favourites and playlists synchronised across Pure’s range of wireless music systems, PCs, Macs and smartphones/tablets running the free** companion iOS or Android Pure Lounge App. Pure Tag is a free service that allows users to bookmark tracks they hear on the radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the PURE Lounge (, to discover more about the artists and their back catalogue, podcasts, or even branch out and discover similar and related artists.While listening to their soundtrack of choice, the user can interact with the sophisticated colour touchscreen interface on Sensia 200D Connect, which is fast and smooth. Users can view weather reports or station slideshows***, engage with Twitter and Facebook, keep up to date with selected RSS feeds or use the large colour screen to view photos stored locally or via Picasa.Sensia 200D Connect supports instant and timed recording of live internet and digital radio to USB memory stick****. For instant recording, the user simply needs to touch the ‘record’ button on the touchscreen or use the dedicated ‘record’ button on the matching remote control. There are also multiple timers enabling the user to set Sensia 200D Connect to record up to three different regular programmes. Recordings can be played back on the Sensia 200D Connect and it is also possible to play recorded content back on Pure’s Highway 300Di in-car digital radio and audio adapter and the Sirocco 550, Pure’s internet-connected micro hi-fi system.

10th January, International CES 2012, Las Vegas USA: Pure – the world leading maker of wireless music and radio systems – is celebrating its 10th anniversary by unveiling a colourful new brand identity at this year’s Consumer Electronics Show in Las Vegas (South Hall Upper Level, Booth 36249).