THE STARS ARE OUT FOR PURE

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London, UK 2nd January 2008: Leading DAB digital radio manufacturer PURE announces that four of its newest products have been awarded 'five-stars' in reviews in What Hi-Fi? Sound and Vision the UK's leading home entertainment magazine.

PURE's Siesta, EVOKE-1S, TEMPUS-1S and Chronos iDock were all judged to be five star products in the January issue of What Hi-Fi? Sound and Vision. The magazine only allocates five stars to products that are regarded as class-leaders, sound great and represent good value for money.

Says Paul Smith, general manager, PURE Digital: We are delighted that our latest products are considered to be 'Excellent' by one of the most respected authorities on audio and AV in the UK and especially pleased that these products are part of PURE's EcoPlus* range. This confirms that our radios are class leading in both sound performance and product design as well as environmentally friendly.

Siesta is an affordable and stylish DAB and FM clock radio. Despite its £49.99 price tag which the magazine celebrates as 'great value', Siesta is fully featured.

EVOKE-1S won 'Best Portable DAB Radio' in the 2007 What Hi-Fi? Sound and Vision Awards and is described in the magazine as 'tidy and well equipped […]' as well as a '[…] superb buy.'

Chronos iDock is a combined DAB digital clock radio and iPod® docking system and qualifies for its five stars thanks to its '[…] commendably natural' sound and '[…] eloquent and communicative' talk radio.

Last but not least, TEMPUS-1S, PURE's new DAB/FM clock radio with natural sounds, attracted special praise for its '[…] stable' and '[…] poised' reception.

All four radios are available on the high street now at an SRP of £49.99 for the Siesta and £99.99 each for the EVOKE-1S, Chronos iDock and TEMPUS-1S.

For more information visit www.pure.com or call 01923 277 488.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

*About EcoPlus
EcoPlus sets the bar for: reduced power consumption; use of materials from recycled and sustainable sources; packaging size; and use of components with minimised environmental impact. PURE's EcoPlus family now consists of: Move; ONE; PocketDAB 1500; Élan DX-40; Élan RV-40; EVOKE-1S; EVOKE-2XT; EVOKE-3; Oasis; TEMPUS-1S; Siesta; Chronos II; Chronos CD; Chronos iDock and DMX-20. Products within the EcoPlus range have reduced power consumption both in use and in standby. Standby and active power consumption have been made significantly lower than the industry average**. EcoPlus products are packaged using cardboard produced with a minimum of 70% recycled material, and finished using water-based varnish. Internal pulp trays are 100% recycled, and the user documentation is printed on 100% recycled paper using soya-based inks. Packaging size has also been optimised to reduce materials used and minimise the environmental cost of transport.

** source: Engineers at PURE Digital measured the active and standby power consumption of the top ten best-selling portable and clock radios of 2006, and showed their average power consumption alongside the EcoPlus products. An illustration of this can be found on the PURE website – www.pure.com/ecoplus

Contact:
Vicky Deacon tel +44 (0)1923 260 511
PURE Digital fax +44 (0)1923 270 188
Imagination Technologies e-mail: Vicky.deacon@pure.com
Home Park Estate
Kings Langley
Herts WD4 8LZ.

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