Imagination Technologies Announces New Customers and Developments for ATEI 2001

Imagination Technologies has announced that several customers will be showing arcade and gaming systems based on technologies from its PowerVR Technologies and VideoLogic Systems divisions at the ATEI 2001 show in at Earls Court, London from 23rd - 25th January.

Sega is showing cutting edge arcade games running on the new NAOMI2 platform, which incorporates multiple PowerVR processors. Leading European arcade developer Gaelco is using PowerVR graphics technology in its latest arcade products, which debut at the show. Bell-Fruit Games, together with GamesNetwork, will be showing a multi-functional, networked gaming system based on PowerVR boards from Imagine Graphics. Canadian developer Jesler will be showing the Electraride motion-based simulator, which utilises graphics and control technologies supplied by VideoLogic Systems.SEGA - Stand 1030

NAOMI2, the arcade system developed by Sega and based on PowerVR graphics technology, sets a new standard for arcade gaming and will reinforce the dominance of the NAOMI arcade platform which has made PowerVR an arcade industry standard.

NAOMI2 is the next generation graphics architecture for arcade systems incorporating technologies designed by PowerVR Technologies as part of the continuing partnership between Sega, NEC Corporation, and Imagination Technologies. Sega has been using the system for the development of the next generation of arcade titles, and some of these outstanding games will be demonstrated at ATEI 2001 including the highly anticipated Wild Riders, and Club Kart. Other new NAOMI titles on show will include the acclaimed Confidential Mission and a game based on the popular WWF franchise.

Says Paul Williams, sales director, Sega Amusements Europe Ltd: "The power of the NAOMI2 board is phenomenal and we are all really excited about some of the new games that we have seen in development based on this new platform. The amount of detail and expansion of capability that can be gained from NAOMI2 is mind blowing."

Gaelco - Stand 630

Leading European arcade developer Gaelco is using PowerVR graphics technology in its latest arcade products. Gaelco's new arcade games for 2001, including Smashing Drive which debuts at ATEI, utilize cutting edge arcade boards based around two Hitachi SH4 CPUs and a dedicated PowerVR Series2 graphics processor from NEC, designed by PowerVR Technologies. As well as supplying unique graphics processing technology PowerVR Technologies provided Gaelco with a dedicated HCL (Hardware Control Library) programming environment, enabling the design of arcade games that maximise the outstanding graphics capabilities of PowerVR Series2.

Smashing Drive is a high-impact driving game themed on a taxi drive through New York City and is expected to be available in Europe in March 2001. Other games from Gaelco based on PowerVR technology, including the Football Power sports game with a revolutionary realistic football interface, will follow. Gaelco games are distributed in the USA by Namco.

Bell-Fruit Games - Stand 1110

Bell-Fruit Games, together with GamesNetwork have been working together with Imagine Graphics and Imagination Technologies' VideoLogic Systems division to provide a unique solution to displaying 16:9 widescreen Pixel Perfect graphics for a new range of video based gaming products with cutting edge 3D PowerVR Graphics.

Bell-Fruit Games, Kunick plc and Gauselmann Ag are leading players in the design and development of games and amusement machine products, supplying both home and international markets.

Games Network, a joint venture company consisting of Kunick plc, Bell-Fruit Games and the JPM Group of companies leads the market in the provision of networked games.

There are now some 3000 games sited with GamesNetwork providing download solutions for new games and software management including the running of National and local tournament games

Jesler - Stand 720 (Brent Leisure)

VideoLogic Systems has announced that it is supplying both PowerVR graphics and controller boards for the Electraride motion-based simulators produced by Jesler Enterprises Inc. The VideoLogic Neon 250 graphics board is a high performance combined 2D and 3D graphics solution ideal for arcade applications. The VideoLogic R-Cade Master is the only fully integrated, intelligent solution available for all arcade-interfacing needs. Electraride is a single seat, two-degrees of freedom, all-electric motion simulator, designed as a versatile, networkable platform to enhance the realism of the latest PC based games.

Electraride has been selling on the market for seven months with outstanding results. More games for the system and further enhancements are planned, enabling the networking of up to four units. The first game released is Ultimate Race Pro, developed by Kalisto Entertainment in France. Other content is in the works for the Electraride Platform. Jesler is headquartered in Ontario, Canada.