London, 04th February 2013: Pure appoints Nick Hucker as its new director of marketing. Nick replaces Colin Crawford, who was part of the team which introduced the Pure brand, and has been instrumental in taking Pure to its position as a world leading consumer electronics manufacturer.Nick joins Pure with a wealth of marketing experience, most recently with iRobot as director of global marketing communications, where he was responsible for the development of the brand and communications. Prior to this Nick held a number of positions at Dyson responsible for marketing across subsidiary and distributor markets internationally. Nick Hucker says: “I’m really looking forward to building on Pure’s incredible success not only in the UK but all around the world, particularly as it transitions from its digital radio roots to a fully-fledged consumer electronics business with a diverse and exciting range of products including the new Jongo multiroom music system.”Nick replaces Colin Crawford, who is leaving to pursue personal ambitions. Colin has been instrumental in building the Pure brand since its inception and says: “Working at Pure and Imagination Technologies since it’s early days as VideoLogic has been an extremely fulfilling part of my life and I am genuinely sad to leave my colleagues, some of whom I have worked with for over 25 years. However, I am also extremely excited to be moving into a new phase of my life and to be pursuing a long-held career dream. I wish Nick every success in moving the business on at this exciting time.”Paul Smith, Pure’s general manager says: “I would like to thank Colin for the huge contribution he has made to developing the Pure business as well as the vital role he has played in accelerating the take-up and promotion of digital and internet radio. I am genuinely sad to see him leave and wish him every success with his new pursuits. I would also like to welcome Nick and look forward to working with him to grow the Pure business further. Nick’s experience within a range of exciting consumer electronics companies is a great asset.” Nick’s early career saw him holding senior strategic roles at Grey Worldwide, Ogilvy and Start JudgeGill, with responsibility for brands including Virgin Atlantic, Nintendo, Nortel, Siemens, IKEA, Sunseeker, RNLI, Pedigree and a number of other FMCG businesses. These roles saw Nick based in Russia, China, Japan and Europe.Nick holds an MA & PgDip in Marketing, a BSc (Hons) in Business and various professional qualifications in digital, social and relationship marketing. Nick was educated at Taunton School, growing up living across Africa, the Middle East and Far East.For more information, please visit or call 0845 1489001.About PurePure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal  as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See                                           Contact:Vicky Hewlett                                        tel +44 (0)1923 260 511Pure                                                                     Imagination Technologies                      e-mail: Vicky.hewlett@pure.comHome Park Estate Kings LangleyHerts WD4 8LZ