PURE unveils EVOKE Mio Spring/Summer collection

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London, UK, 11th February 2011: PURE, the world-leading radio maker, presents a new colour collection for its luxurious EVOKE Mio digital radio that complements the latest ‘on- trend’ kitchenware colours.

EVOKE Mio now comes in five striking new colours – teal, lav a, grape, cherry and noir – with a two-tone leather effect finish and matching cream fascia. The ideal kitchen radio, EVOKE Mio will also look and sound great in any room of both contemporary and traditional homes.

Based on the multi award-winning and iconic EVOKE-1S, EVOKE Mio is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional E1 ChargePAK (SRP £34.99), which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets.

For those looking to achieve eco chic at home, EVOKE Mio is the perfect finishing touch as it has received a recommendation by the Energy Saving Trust and is part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

The new EVOKE Mio colour collection will be available at £129.99 (SRP) from March 2011 from all good stockists. Please visit www.pure.com or call 0845 1489001 for more information.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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