PURE TAKES NUMBER ONE POSITION IN RADIO SALES

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PURE Digital is delighted to report that thanks to the support of the trade, continuing retail initiatives, increased marketing investment and its expanding product ranges, it has become the number one supplier of radios (analogue and DAB combined) in the UK*.

PURE has strengthened its position year on year and now leads in portable and personal radio by both volume and value, as well as the DAB clock radio category by value.

The PURE ONE took the top spot by both volume and value in the portable radio category in December 2006 with the PocketDAB 1500 taking the same honours in the personal stereo category, capping a record seasonal sales period for PURE.

A key success story took place within the clock radio sector where in December PURE's Chronos CD achieved stand-out results. Chronos CD was not only the #1 clock radio for independent retailers**, but it accounted for over a third of the value of all the clock radios sold in the independent channel.

Across all retail December 2006 PURE's radio range included the #1 and #2 models in portable radio (ONE and EVOKE-1XT) and DAB clock radio (Chronos and Chronos CD), as well as the #1 in handheld (PocketDAB 1500)***.

Paul Smith, General Manager, PURE Digital says: "We would like to thank our retailers for their support, which has helped us achieve the number one position for radio. We will continue to return that support, delivering the right products for our retailers and the marketing, training support and POS they need to help sell those products. We use UK engineering and design, as opposed to many companies who only use resource from the Far East, and we are particularly pleased to see the recognition of this fact in consumer preference at the till."

DAB digital radio has been a terrific success in the UK with nearly 4.5 million sets estimated to be in use at the end of 2006.

*source: GFK: by value for full year 2006: all clock radio, all portable radio and all personal stereo.
** source: GFK: by volume and value, December 2006.
*** source: GFK: by value, December 2006.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

Sales Contact
pure.sales@pure.com

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