PURE DIGITAL LAUNCHES DMX-25 DIGITAL AUDIO HI-FI SYSTEM

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DMX-25 by PURE Digital

PURE Digital – a division of Imagination Technologies (LSE: IMG) – presents the new PURE DMX-25 DAB Micro System with MP3 playback, advanced connectivity and a range of sophisticated features. The system will be premiered at the Bristol Sound and Vision Sound & Vision show taking place between February 23rd and 25th 2007.

An attractive and affordable addition to PURE's expanding micro range, the compact DMX-25 enables playback of MP3/ WMA files from portable USB flash memory drives, SD memory cards and CDs. An iPod, MiniDisc or MP3 player can be connected and enjoyed through the system's speakers thanks to the two auxiliary inputs.

The integrated DAB tuner autotunes all available stations; displays scrolling text showing news, sports results, artist names and track titles; produces crisp digital-quality audio and gives users more station choice – up to 55 stations in some areas of the UK. DMX-25 also supports FM with RDS for local stations and radio reception in remote areas. With 10 DAB presets and 20 FM presets, there is easy access to radio content.

The system produces 10 Watts RMS per channel of class-leading audio. Its rosewood effect speakers have treated 4" mid-bass drivers, 1.5" tweeters and custom tuned crossovers for crisp treble, clear mid-tones and rich bass.

Says Colin Crawford, director of marketing, PURE Digital: "The market for micro hi-fi with

DAB is growing, with consumers increasingly looking for fully featured home audio devices with MP3, CD, DAB and FM functionality. The DMX-25 provides all of this and at a competitive price point."

DMX-25's top loading CD player is CD-R and CD-RW playback compatible with support for CD Text and audio CD playlists (up to 20 tracks) as well as multiple playback modes (repeat, shuffle, etc.). DMX-25 plays back users MP3-CDs, including support for ID3 tags.

Other features include a sleep timer and an alarm that allows the user to wake up to DAB or FM radio or a simple tone, plus a fully featured remote control (batteries included) and an easy to read LCD display.

DMX-25 is on sale from April 2007 from major retailers and independent hi-fi dealers nationwide for just £129.99 (SSP inc. VAT).

For more information, please log onto www.pure.com or call +44 (0)1923 277488.

Editors Notes
DMX-25 is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and Universal Communications Core technologies developed by Imagination Technologies.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

Sales Contact
pure.sales@pure.com

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