13th February 2007, London, UK: PURE Digital – the UK's leading radio manufacturer – announces that the PURE EVOKE series of DAB digital radios has been awarded "Product of the Year 2007" by trade publication, Get Connected.

The "Get Connected Products of the Year Awards" were launched in 2005 to acknowledge the excellence of specific electrical products and product ranges. The scheme has established standards of integrity, credibility and genuine prestige.

The EVOKE range consists of the iconic EVOKE-1XT (including the EVOKE-1XT Tri-Band and EVOKE- 1XT Tri-Band Prestige editions which are exclusive to independent dealers and selected department stores), the stereo EVOKE-2XT, the multi award-winning EVOKE-3 and the now legendary EVOKE-1XT Marshall Edition which is also exclusive to independents and selected department stores.

Get Connected Magazine awarded this accolade based on the EVOKE series' innovative design and technology, build and material quality, ability to address and fulfil specific consumer needs, and beneficial impact on the trade. The awards are allocated based on a two-tier judging system made up of a panel of industry 'experts' and Get Connected reader votes.

Paul Smith – General Manager of PURE Digital – said "we are delighted that Get Connected has recognised the impact of the EVOKE series of products on the radio market. The EVOKE-1 effectively kick-started the DAB revolution and the series as a whole has added significant value to the complete market as well as delivering real margin opportunities for our independent retailers".

For more information on PURE's award-winning EVOKE series, see www.pure.com or call 01923 277 488.

Editors' Notes
EVOKE radios are powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

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