Pure Digital channel campaign launches with 'Staff Training and In-Store Promotional DVD' for retailers


PURE Digital – the world leader in DAB digital radio – is guaranteeing its dealers a 2006 campaign of advertising, channel specific marketing activities, retail exclusives, and high-class point of sale materials. The first pillar in this campaign is the introduction of PURE's 'Staff training and in-store promotional DVD'.

The DVD provides an introduction to DAB digital radio, detailed PURE product range information and training, and three promotional videos which can be used as in-store attractors.

The attractors feature three key PURE products – the Legato, PocketDAB 2000 and EVOKE-1XT. The DVD contains over 20 minutes of segmented sales training for fourteen products from across the PURE range. The DVD also features a surprise celebrity guest!

Colin Crawford, Director of Product Marketing, PURE Digital says: "We have put huge effort into support and products, including exclusives, for the independent sector over the past two years, and are seriously ramping up that effort with a concerted range of initiatives including the appointment of dedicated support personnel for the independent channel, an increased channel advertising and promotion programme, and an expanding range of POS and training aids, of which the DVD is just the first."

The PURE digital radio range has many unique features which set it above the competition including software upgrade via USB, rechargeable ChargePAK batteries, Snoozehandle control and iVox voice feedback. PURE has been first to market with many new features such as ReVu DAB pause, rewind and record functionality, MP3 playback from SD-card and electronic programme guide support.

A significant part of PURE's success is built on range extension – the company can offer radio solutions tailored for a wide range of tastes, lifestyles and practical needs. 2006 will see continuing expansion of that range with new models debuting at regular intervals.

The PURE 'In-Store Channel Training DVD' is also available in German.

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios.
See www.pure.com.

David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

Customer Support
Our service department is here to make sure users enjoy their PURE product. Call on +44 (0)1923 277477, e-mail support@pure.com or visit the dedicated support area at www.pure.com