PURE Digital Announces PURE EVOKE-1 Elgar Special Edition DAB Digital Radio

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London, UK: PURE Digital – a division of Imagination Technologies (LSE:IMG) – today announced a new special edition version of its best selling PURE EVOKE-1 DAB digital radio. The PURE EVOKE-1 Elgar builds on the groundbreaking EVOKE-1 with elegant new features including cherry-wood finish and a cool white-on-blue display. The EVOKE-1 Elgar special edition will be available from selected retailers from April 2003.

The PURE EVOKE-1 Elgar is a stand-alone DAB radio. Its varnished cherry-wood veneer casework surrounds a pearlescent white front with silver grille and control panel with a white on blue scrolling LCD text display, station selection and volume knobs and button controls for presets, display-settings, power and auto-tuning. The PURE EVOKE-1 Elgar has an integrated full range hi-fi speaker and features a reflex port for enhanced bass performance.

EVOKE-1 Elgar has a RRP of just £119.99 (inc. VAT). It will be available from selected stores including: John Lewis Partnership, Dixons, Allders, House of Fraser, Purley Radio, Empire Direct and independent hi-fi dealers (see www.pure-digital.com for full retailer list). The EVOKE-1 Elgar is easily upgradeable to stereo playback with the matching, customised ST-1 add-on speaker, available for £29.99 (inc. VAT.)

PURE Digital is the leading supplier of DAB radios in the world. Its product range includes the DRX-701ES DAB tuner, winner of What Hi-Fi Sound & Visions' Tuner Product Of The Year 2002, EVOKE-1, the first DAB radio under £100, and the premium portable DAB radio, the PURE DRX-601EX. Other new products include the DRX-702ES DAB//FM/AM tuner and the EVOKE-2 portable DAB/FM radio.

Says Kevin Dale, president, PURE Digital: "EVOKE-1 has been an outstanding success for us and the Elgar special edition is our way of celebrating that with a premium EVOKE radio that is sure to become a collector's item."

Key product features include: six station presets; high sensitivity RF tuner module; three levels of Dynamic Range Control; easy to use one-touch auto-tune facility; user-selectable service ordering; headphone output; line-out for connection to hi-fi system / recording to MiniDisc; telescopic aerial / connector for external aerial.

The PURE EVOKE-1 Elgar features the latest 3rd generation DAB processor1. Frontier Silicon's Chorus™ FS1010 is a single-chip DAB/audio processor, based on the META™ processor design and DAB IP licensed from Imagination Technologies.

The PURE EVOKE-1 Elgar is a mains powered portable DAB digital radio and is supplied with a 240V AC to 12V DC mains power adaptor and removable telescopic aerial. The product is covered by a 2-year warranty.

Editors' Notes

1The Frontier Chorus FS1010 is the first processor to utilise the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions. The META processor architecture provides multiple real-time programming contexts (threads) that can operate independently and concurrently. The critical advantage of the META architecture is that it makes it possible to run several real-time tasks on a single processor, rather than resorting to inefficient multi-DSP solutions. META can implement all DAB baseband and user interface functions on one device.
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