Pure leads the way in digital radio sales


London, 17th December: Pure announces that it has shipped in excess of five million digital radios worldwide and maintains its position as best-selling digital radio manufacturer of all time.

Pure’s success is supported by another world leading British company, Frontier Silicon who supply more digital radio modules and integrated circuits than anyone else. Additionally, technology from Pure’s parent company, Imagination is used in over 80% of digital radios on the market today.

Pure’s appropriately named, One family of digital radios is confirmed as the number one selling digital radio family in the world with over two million shipped globally.

The path to digital radio switchover is looking very bright across Europe and has been boosted by two significant announcements; Norway is the first country to commit to a digital switchover in 2017 and the UK will see its biggest ever expansion in national radio stations in 2016. Both announcements have already injected considerable momentum in the journey towards securing a digital future for radio.

Pure has also experienced powerful growth internationally with a strong presence in a number of countries including: Germany, Switzerland, France, Italy, Denmark, Norway, Belgium and Netherlands.

Paul Smith, general manager, Pure says: “Pure has consistently delivered firsts in the digital radio market. As the pioneer of the first sub £100 digital radio, which famously drew queuing crowds to London’s Oxford Street, we went on to be the first manufacturer to sell half a million digital radios. We’re extremely proud to announce that we are the first manufacturer of digital radios to sell in excess of five million.”

“We’d like to take this opportunity to thank the thousands of retail stores that stock Pure radios and, of course, all Pure radio owners. The future for digital radio is looking extremely positive and we look forward to working with partners like Frontier Silicon to continue to innovate and produce products our customers love.”

Anthony Sethill, CEO Frontier Silicon, says: “Like Pure, we are proud to be flying the flag for British companies in the world of consumer electronics. The success that we’ve both achieved is down to a continued and constant drive for progress. Digital radio is making strong advances across Europe and beyond and as the global market matures, it is vital that we continue to develop reliable technology solutions as well as innovative, high-quality products.”

Ford Ennals, CEO Digital Radio UK says: “We congratulate Pure, Frontier Silicon and Imagination Technologies on another major milestone for digital radio. Together through their innovation and high quality products they have played an important role in helping to deliver radio’s digital future across the globe.”

All of Pure’s products benefit from a heritage of British design and engineering and are digital tick approved, with an industry first, three years warranty as standard.

Please visit www.pure.com for more information.

About Frontier Silicon Limited

Frontier Silicon is the world’s leading supplier of integrated circuits and modules for digital radio and connected audio products.  The company is part of the Toumaz Group, a pioneer in low-power wireless semiconductor and software technologies for consumer audio and wireless healthcare. 

Frontier Silicon’s audio products offer solutions for Digital Radio and Connected Audio - from silicon through software to production-ready platform designs.  Customers supplied by Frontier Silicon include Bose, Denon, harman/kardon, Onkyo, Panasonic, Philips, Pioneer, Pure, Roberts, Sony, TechniSat, Yamaha, and many more.

Frontier Silicon is a trademark or registered trademark of Frontier Silicon Ltd.

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in radio systems, connected audio and entertainment cloud services as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com


Pure Press Contact          

Vicky Hewlett


+44 (0)1923 267 531