PURE launches RSS reader app on Sensia


London, UK 14th December 2010: PURE, the world-leading radio maker, announces a major software release for Sensia, its internet-connected radio with colour touchscreen. The new software release includes an RSS reader app and delivers additional functionality to Sensia’s Facebook and weather apps, slideshow support for FM stations* and significantly enhanced overall performance.

RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated information - such as blog entries and news headlines - in a standardised format.

The RSS reader app allows the user to view RSS feeds on Sensia delivering the latest information from their favourite websites. Recommended feeds can be browsed or the user can search for a feed by name and add it to their list of feeds. Articles within the feeds can then be selected individually and read. Recommended feeds are in the following categories: news, finance, sport, arts and entertainment, and tech news, and will feature the likes of BBC News, E! Entertainment News, The Guardian and ESPN.

The software release also adds features to the Facebook app on Sensia including the most recent newsfeeds, the ability to view photos and to tag status posts with ‘like’ or ‘unlike’. Up to six locations can now be added and viewed when using the weather app and forecasts for both day and night for five consecutive days are available.

Sensia also now supports slideshow* for FM RDS stations enabling users to view visual content such as competitions, album artwork or photos when listening to an FM station. The extra slideshow content is delivered via the latest RadioDNS technology (www.radiodns.org) over the user’s Wi-Fi connection. When not connected to Wi-Fi, Sensia also supports broadcast digital radio slideshow*.

The software release also adds enhanced user performance and a confirmation prompt when switching Sensia on or off preventing the user inadvertently switching it off.

The RSS reader is the fifth app on Sensia adding to Twitter, Facebook, Picasa and weather and is available now through an automatic software download that is free to the user. For more information, please visit www.pure.com , www.touchmyradio.com or call +44 (0) 845 1489001.

 Editor’s Notes

*where supplied by the broadcaster

 About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

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