PURE Digital – the world leader in DAB digital radio – announces that it has reached the million unit milestone in its sales of digital radios. The PURE brand, established in 2002, has maintained its position as the leading provider of DAB digital radios and since May 2006 has been the number one manufacturer of portable radios overall in the UK*.

Over a million PURE Digital DAB radios had been shipped worldwide earlier this year while the millionth shipment into the UK was achieved in October. A product of a British company using British engineering and sold worldwide, the millionth radio is an important milestone for the DAB industry as a whole.

This news comes at the end of a very busy year for PURE Digital. 2006 saw the launch of a wide range of DAB products to suit all lifestyles including the ONE, a sub £50 FM/ DAB radio; CHRONOS CD, a compact DAB/CD clock radio which delivers superb digital-quality audio from its stereo speakers; three micro systems to suit every style and budget; the multi award-winning EVOKE-3; and the EVOKE-1XT Marshall Edition, the radio that rocks!

Says Paul Smith, general manager, PURE Digital: "PURE has consistently delivered firsts in the DAB market. We were the first to offer consumers affordable DAB radios, the first to enable pause, rewind and record of live DAB radio and the first to provide Electronic Programme Guide functionality to our users. We were the first manufacturer to sell half a million DAB digital radios, and now we're the first to sell over a million. We'd like to take this opportunity to thank the thousands of retail stores that stock PURE radios and, of course, the million PURE radio owners."

Quentin Howard, president, WorldDMB and CEO of Digital One says: "DAB digital radio has established itself as a considerable consumer electronics market segment and in the UK DAB digital radio is already the next most popular radio platform after analogue**. PURE has played a pivotal role in the technology's success with a series of innovative products which are all powered by successful British DAB chip technology."

Ian Dickens, chief executive, DRDB (Digital Radio Development Bureau) says: "This is a milestone for DAB digital radio and we congratulate PURE Digital and its parent company, Imagination Technologies. They have pioneered DAB in the UK and have consistently produced innovative, high quality products creating a new and trusted consumer electronics brand in a short period."

Editor's Note
*By value, May 06 – Oct 06, source: GfK
**Source: RAJAR

Photographs to support this release are available. Contact Vicky Deacon (see below). The Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions, powers PURE Digital's DAB radio products.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

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