The Carphone Warehouse Gets the Bug from PURE Digital

London, UK: PURE Digital – the world leading manufacturer of DAB digital radios – announces that The Bug, the most advanced DAB digital radio available, is now in Carphone Warehouse stores for Christmas 2004.

The seasonally white Bug is available from 110 Carphone Warehouse stores. The Carphone Warehouse is the largest independent retailer of mobile communications in Europe.

Said Kevin Dale, president, PURE Digital: "This looks like being another great Christmas for radio listeners, with more digital stations and coverage than ever. The Bug is leading the way in the digital radio revolution with its advanced pause, rewind and record features – and with The Bug's great MP3 playback too it's the ideal present for the digital music fan."

PURE Digital and design guru Wayne Hemingway teamed up to create The Bug, a DAB digital radio with striking looks and advanced features including MP3 playback and ReVu™, which lets users pause, rewind and record live radio.

The Bug, available in either white or graphite finishes, is the most fully featured DAB radio on the market and will appeal to the young at heart of all ages.

Need to answer the phone? Hit Pause! Missed the news headlines? Rewind! Really liked that track? Rewind and Record!

The Bug alarm, sleep and timer functions can be set to wake listeners up to their favourite radio station and the broadcast DAB time signal means there's no excuses for being late.

The Bug has both award winning British engineering pedigree from the company that revolutionized DAB in the UK and a great design from Wayne Hemmingway, which is sure to make it a talking point in any room.

Available now at The Carphone Warehouse for around £129.99.