Pure drives in-car digital radio adoption with nationwide installation service

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Mobile fitting now avaliable for Highway 300Di digital radio adapter

London, 4th August 2014Pure is driving in-car digital radio adoption with a new nationwide installation service for its award-winning Highway 300Di digital radio adapter so motorists can get their car upgraded at their convenience.

Highway 300Di, a previous recipient of the prestigious Auto Express’ Product of the Year, provides outstanding digital radio reception, the ability to pause and rewind live digital radio and full iPod connectivity. The Highway 300Di, along with all Pure’s current range of radios for the home and the car, has been approved to carry the Digital Radio tick mark, which has been devised to give consumers confidence that they are purchasing a radio that is ‘future ready’.

The new service is available from www.pure.com/highway300Di for a fixed price of £299, which includes the unit plus professional installation at home, anywhere across mainland UK. Pure’s automotive partner, Nemesis GB Ltd. has facilitated the new service and selected UTL, part of the Unipart Group, as the installation provider. UTL is highly experienced in providing this kind of service and already manages similar initiatives for customers including Vodafone and Jaguar Landrover.

Says Nick Hucker, Pure’s sales and marketing director: “We are extremely pleased to offer such a flexible installation service and purchase route for our Highway 300Di digital radio adapter and to work with such an accomplished installation partner. This new approach will give customers peace of mind that their car is being upgraded by highly skilled engineers and the confidence to go digital.”

Says Nathan Grigg, Senior Account Manager at UTL: “We are a customer service driven business and our team of highly skilled engineers are very used to and enjoy dealing with customers directly on a daily basis. We pride ourselves in offering the highest quality service and look forward to upgrading the UK’s cars with this innovative product from the most respected name in digital radio.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that Pure is making it even easier for motorists to upgrade their cars to digital. Driving car conversion is a key requisite in achieving the criteria for digital radio switchover and making sure that in-car digital radios are widely available is critical.” 

For more information, please visit www.pure.com/digitalradio  

Editor’s Notes

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.  

About UTL

UTL is part of the Unipart Group.

The quality and service delivery standards expected of outsourced solution providers are exceptionally high in the technology and consumer sectors, driving innovation, service excellence and cost efficiency at every step of the customer journey are key requirements of operating within these sectors. UTL is a leading provider of end to end supply chain, repair and returns solutions to the telecoms, media and consumer sectors, providing solutions for global brands such as Vodafone, Sainsbury’s, Sky, Samsung, Homebase, Three, Kimberly Clark and Virgin Mobile.

www.utl.co.uk

Contacts:

UK Press Contact

Sophie Spooner                                             

Pure                                        

+44 (0)1923 260 511             

sophie.spooner@pure.com

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