PURE launches updated ONE Mini digital radio


London, UK, 17th August 2011: PURE, the world-leading radio maker, presents the ONE Mini Series 2, an affordable, digital and FM portable radio that sounds great, is incredibly easy to use, and that has been remodelled for 2011.

The successor to one of the UK's best-selling digital radios, ONE Mini Series 2 (SRP £49.99) has been updated with luxurious looks. Available in black or white, ONE Mini Series 2 comes in a tactile, satin-touch finish and has new remodelled satin chrome controls.

Small and light, ONE Mini Series 2 is an ideal travelling companion providing up to 20 hours of portable listening when fitted with a rechargeable ChargePAK B1, which is optionally available at an SRP of £27.99. PURE's innovative ChargePAK offers true fit-and forget portability and charges while the radio is plugged into the mains so that the user never has to purchase, fit or charge new batteries again. ChargePAK is also the greener way to listen as it saves energy and reduces landfill.

ONE Mini Series 2 can also act as a speaker for an iPod or MP3 player thanks to its auxiliary input connection.

Despite its compact dimensions, ONE Mini Series 2 has been engineered to provide surprisingly punchy audio quality and volume. Other features include 16 presets, a headphone socket, a USB socket for future updates and textSCAN, which lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

ONE Mini Series 2 has received a recommendation by the Energy Saving Trust and is part of EcoPlus™, a statement of PURE's ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

ONE Mini Series 2 is available from September 2011 from all good retailers. Please visit www.pure.com or call 0845 1489001 for more information.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Vicky Hewlett
Tel +44 (0)7810 808516
Email: Vicky.hewlett@pure.com