PURE launches EVOKE Mio by Orla Kiely – Abacus Flower Edition


London, UK, 10th August 2011: PURE, the world-leading radio maker, presents EVOKE Mio by Orla Kiely - Abacus Flower Edition, a custom designed luxurious digital and FM portable radio featuring Orla Kiely’s abacus flower print in slate grey.

The EVOKE Mio – Abacus Flower Edition is the second PURE radio designed by internationally renowned designer, Orla Kiely and joins the hugely popular PURE EVOKE Mio by Orla Kiely which features the designer’s signature stem print.

The EVOKE Mio by Orla Kiely Abacus Flower Edition (SRP £149.99) comes in slate grey and is finished with a mirror chromed handle, walnut veneered cabinet and cream fascia.

Says Orla Kiely: “Since my first collaboration with PURE has been so popular, it made perfect sense to add a second radio to the range. I chose the slate grey, abacus flower print for this radio as it contrasts well with the first radio and fits in with my passion for creating quality and functional down-to-earth designs that complement any home interior.”

Based on the multi award-winning and iconic PURE EVOKE-1S, EVOKE Mio by Orla Kiely -Abacus Flower Edition is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets.

For those looking to achieve eco chic at home, EVOKE Mio by Orla Kiely – Abacus Flower Edition is the perfect finishing touch as it has received a recommendation by the Energy Saving Trust and is part of EcoPlus™, a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

EVOKE Mio by Orla Kiely - Abacus Flower Edition is available now exclusively at John Lewis and from Orla Kiely online and instore. Please visit www.pure.com or call 0845 1489001 for more information.

About Orla Kiely
The creative world of Orla Kiely was founded in 1995 to express visually, her love of pattern, colour, texture and rhythm, which as components all play and work together. Her instinctive graphic discipline to simplify and stylise everyday motifs and forms adds another dimension. With clean orderly repeat constructions and a boldness of scale, her work achieves a strength with a very modern quality, while her nostalgia for all things mid-century appear to make her patterns comforting and uplifting. From a small collection of bags and accessories the range has grown to include a complete ready-to-wear collection, homeware, travel and stationery.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com


Vicky Hewlett
Tel +44 (0)7810 808516
Email: Vicky.hewlett@pure.com