PURE, FunKids and Words for Life launch a summer holiday story writing competition

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London, UK 1st August 2011: Leading radio maker PURE has teamed up with Fun Kids, the UK’s only radio station exclusively for kids, and Words for Life to launch a story writing competition for the summer holidays.

The ten winning stories about summer holidays will be read out on Fun Kids between the 26th of September and the 7th of October and they will also be available to listen to on all of PURE’s internet-connected radios as well as the PURE Lounge, www.thelounge.com, PURE’s radio and media portal. The ultimate winner will receive a PURE ONE Flow internet-connected digital radio on which to listen to their stories and a ticket for their family to visit all the Ironbridge Museums.

Fun Kids is featured on the station of the month page on the PURE Lounge during August. Visit http://www.thelounge.com/uk/station-of-the-month/funkids to enter the competition and read an interview with top Fun Kids DJ, Dennis the Menace. The page also contains last year’s winning stories, which can be listened to for inspiration as well as a live link to listen to Fun Kids and programme information.

According to Words for Life, a campaign run by independent charity the National Literacy Trust, listening and talking about radio programmes can help develop children’s speaking and listening skills.

Jack Sallabank, Words for Life says: “Speaking and listening skills are essential for children’s future success and also support the development of reading and writing skills. Children who have developed strong listening skills will be better able to understand and communicate with others. Parents can boost listening skills by engaging and interacting with their children, for instance by listening and chatting together about radio programmes and other audio content like talking books.”

For more information, please visit www.thelounge.com/funkids, www.funkidslive.com/win/summer-story-competition/, www.wordsforlife.org.uk or call 0845 1489001.

-ENDS-

About Fun Kids

Fun Kids is a radio station for children aged under 10 and their mums and dads, playing a broad mix of popular music, speech, games and stories in an informative, entertaining and fun style.  Fun Kids is available across the UK on Sky Digital 0171, Virgin Media and online at www.funkidslive.com, and also on DAB digital radio.

About Words for Life

Words for Life promotes the benefits of literacy at all stages of life, to improve opportunities, health, family happiness and overall enjoyment. We provide advice and tips for parents about supporting babies and children as they develop communication skills, and downloadable resources to capture your child's imagination and help them enjoy words and language. We also recommend books with hooks - great for engaging reluctant readers. www.wordsforlife.org.uk

About the National Literacy Trust

The National Literacy Trust is an independent charity that changes lives through literacy. It links home, school and the wider community to inspire learners and create opportunities for everyone. See www.literacytrust.org.uk The National Literacy Trust is a registered charity in England and Wales, no. 1116260, and a company limited by guarantee, no. 5836486, Registered office: 68 South Lambeth Road, London SW8 1RL.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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