PURE, RSPB, Fun Kids and Reading for Life launch WildVerse poetry competition

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London, UK 17th August 2010: PURE, the world-leading radio maker has teamed up with RSPB Wildlife Explorers, Fun Kids - the Sony Radio Academy Award winning radio station, and Reading for Life, to launch the WildVerse poetry competition.

Children and young people ‘aged up to 19’ are invited to submit their ‘wild poems’ which can be about a bug, a bird, a tree or any kind of wildlife, and the winning entries will be read out on Fun Kids between the 18th and 31st of October 2010. The competition is open to RSPB Wildlife Explorers and any young people who are inspired to write about the outdoors. The main winner will also win a PURE Sensia internet-connected digital radio with colour touchscreen, and the four runners up will receive a PURE EVOKE Flow internet-connected digital radio so they can listen to their poems being read out on Fun Kids.

The competition will be judged by Anthony Browne, the current Children’s Laureate, Mark Boyd, RSPB youth manager and Jack Sallabank from Reading for Life who recommend that listening and interacting to the radio can help develop children’s speaking and listening skills.

More information on the competition along with some speaking and listening tips supplied by Reading for Life can be found at www.pure.com/wildverse

Jack Sallabank of Reading for Life says: ”Speaking and listening skills are essential for children’s future success and will also support the development of reading and writing skills. Children who can listen with growing attention, will be better able to understand and communicate with others.  Parents can boost listening skills by engaging and interacting with their children, both through conversation and also by listening and reacting together to radio programmes such as WildVerse on Fun Kids and other audio content.”

Mark Boyd, RSPB youth manager says: “By asking children to write poetry about the natural world gets them to observe it closely and respond to it on an emotional level. The WildVerse poetry competition is a great way of inspiring young people to connect with nature. The chance to hear their poem read out on radio and printed in our BirdLife magazine is a wonderful opportunity. What better way to show children care about nature than writing poems about it”.

Gregory Watson, managing director of Fun Kids says: “The WildVerse poetry competition not only inspires children to create their own poems, but also provides a unique opportunity to have their poems broadcast on the radio.  WildVerse, as well as producing content that will appeal to children of all ages, will encourage children to engage them with nature and possibly inspiring them to become RSPB Wildlife Explorers themselves or even a future radio star.”

Colin Crawford, PURE's director of marketing says: "PURE is a keen supporter of the RSPB as well as any activity that encourages children to listen to the radio and we warmly welcome more child-centric radio content of which Fun Kids is a brilliant example."

For more information and to enter the WildVerse poetry competition (closing date is 24th September), please visit www.pure.com/wildverse

-ENDS-

Editor’s Notes

About RSPB
The RSPB speaks out for birds and wildlife, tackling the problems that threaten our environment. RSPB Wildlife Explorers is the junior membership of the RSPB.
With over 190,000 youth members, including 40,000 teenager members, it is one of the biggest wildlife clubs in the world. For further information visit: www.rspb.org.uk/youth

About Fun Kids
Fun Kids is the UK’s only radio station for children aged 10 and under and their families.  It is a radio environment for children which is unique to them and which they can call their own.  It is an environment that entertains and educates by encouraging children to listen, use their imagination and develop interaction skills, as well as help make them more aware of their wider environment.  Fun Kids plays a broad mix of popular music, speech, games and stories in an informative, entertaining and fun style.  Fun Kids is available on DAB Digital Radio, through wi-fi radio and online at www.funkidslive.com.  Fun Kids won the Sony Radio ‘Digital Station of the Year’ award in 2009 and the Arqiva Commercial Radio ‘Digital Station of the Year’ award in 2010.

About Reading for Life
Led by the National Literacy Trust, Reading for Life is a campaign to improve the life opportunities of people in most need through reading. Reading for Life builds on the achievements, networks and approaches championed by the 2008 National Year of Reading, and is based on a belief that reading sits at the heart of social justice. See www.readingforlife.org.uk

About the National Literacy Trust
The National Literacy Trust is an independent charity that changes lives through literacy. It links home, school and the wider community to inspire learners and create opportunities for everyone. See www.literacytrust.org.uk The National Literacy Trust is a registered charity in England and Wales, no. 1116260, and a company limited by guarantee, no. 5836486, Registered office: 68 South Lambeth Road, London SW8 1RL.

About the Children’s Laureate (administered by the Booktrust)
The role of Children's Laureate, which has a bursary of £15,000, is awarded once every two years to an eminent writer or illustrator of children's books to celebrate outstanding achievement in their field. The appointment of a Children's Laureate acknowledges the importance of exceptional children's authors in creating the readers of tomorrow. For more information, please visithttp://www.childrenslaureate.org.uk/Home

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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