London, UK, 24th July 2008: World leading DAB digital radio manufacturer PURE has determined that the average radio listener listening to a radio with batteries can save both time and money if they listen to a PURE digital radio with a ChargePAK®. ChargePAK is also the greener way to listen on the move as it saves energy and reduces landfill.

An average listener listens to radio around 20.5 hours a week* which equates to 1066 hours a year. If the listening is via a radio running from batteries, a radio that takes 6 C cell batteries would typically need replacement batteries 30 times in that year** which would cost around £330***. A PURE ChargePAK costs £29.99 which offers a saving of over £300 a year, and will in fact last much longer than that.

A ChargePAK battery pack offers true fit-and forget portability. The ChargePAK charges while the radio is plugged into the mains so that the user never has to purchase, fit or charge new batteries again.

Says Yat Wong-Jones, Buyer, Audio & Telecoms, John Lewis: "PURE's ChargePAK has always been popular with our customers. They particularly like the ease-of-use that ChargePAK offers as well as the financial benefits and the fact that they are good for the environment".

A number of PURE radios have been recommended by the Energy Saving Trust as part of their Energy Saving Recommended (ESR) scheme. The standards by which these radios were endorsed had to satisfy an Independent Endorsement Panel of experts, and radios had to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run. An element of this criteria requires the radio to be able to recharge batteries within the unit to discourage the disposal of batteries in landfill.

ChargePAK Ready

PURE has a range of six ChargePAK ready radios including the EVOKE-1S, EVOKE-2XT, EVOKE-3, ONE, ONE Mini and the forthcoming ONE Elite. Move, Oasis and PocketDAB 1500 have an integrated ChargePAK. These battery packs are more cost-effective and convenient and avoid the need to dispose of alkaline batteries in landfill sites. ChargePAK compatible radios can be identified via two distinctive logos which show whether the radio is 'ChargePAK ready' or has an integrated 'ChargePAK inside'.

ChargePAK Inside

ChargePAK is also part of PURE's EcoPlus™ initiative. EcoPlus sets standards within PURE for: reduced power consumption; use of packaging materials from recycled and sustainable sources; reduced packaging size; and use of components with minimised environmental impact.

PURE radios also conform to the RoHS (Restriction of Hazardous Substances) standard. PURE supports the WEEE directive to reduce electrical waste.

For more information visit www.pure.com or call 0845 1489001.

Editor's Notes
*Rajar Q1 2008
**Based on a PURE ONE which runs for 35 hours on 6 C Cell alkaline batteries
***Based on current price of Duracell C cell batteries from Dixons.co.uk

About the Energy Saving Trust
The Energy Saving Trust is one of the UK's leading organisations set up to mitigate the damaging effects of climate change. It aims to cut carbon dioxide emissions - the main greenhouse gas causing climate change - by promoting the sustainable and efficient use of energy. It is the independent organisation providing advice for people to help reduce their energy use and acts as a bridge between government, consumers, trade, businesses, local authorities and the energy market. It provides impartial information and advice and has a network of advice centres in the UK specifically designed to help consumers take action to save energy. For further advice, contact the Energy Saving Trust's network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012 or visit www.energysavingtrust.org.uk.

About the Energy Saving Recommended scheme
Run by the Energy Saving Trust, Energy Saving Recommended (ESR) is an endorsement scheme that identifies the most energy efficient products on the market. Launched in 2000, our objective is to endorse the top 20 per cent of energy efficient products so they become easily identifiable to consumers. To gain certification a product or service must meet with a strict set of criteria, independently set and updated annually.

There are now around 3000 ESR products from over 130 manufacturers, available over 70 retailers - these include multiple, independent and online retailers.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1S, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com