PURE LAUNCHES ÉLAN RV40 DAB/FM PORTABLE RADIO WITH REVU

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Pure Digital – a division of Imagination Technologies (LSE:IMG) – presents the Élan RV40, an advanced yet affordable portable DAB digital radio which brings a major evolution in features and performance to one of the best selling DAB radio designs ever.

Part of PURE's award winning Élan range, the stylish graphite finish of Élan RV40 oozes class and comes with a host of functions designed to make life easier, including PURE's revolutionary ReVu™ technology which enables listeners to pause and rewind live radio so they need never miss a track title or news update again. Élan RV40 owners can pause and rewind live radio for up to 30 minutes using the easy controls.

Élan RV40 takes the Élan family design to the next level with subtly evolved casework, which improves the radios function without losing the appeal of the great Élan design, and completely new internal electronics using the very latest components for enhanced functionality and performance. The evolution is completed with new software to bring significant additional features and ease of use.

textSCAN™ enables the pause and scrolling of DAB text, giving users time to note down web addresses or competition phone numbers. Élan RV40 also stores and collates special Intellitext™ messages* to allow users to view information such as news headlines, sports results, favourite track listings and more at their convenience. Élan RV40 even keeps tracking Intellitext messages when in standby.

In addition to all of these time-saving features, PURE has also made Élan RV40 ChargePAK™ ready giving up to 15 hours of portable listening time. Élan RV40's optional ChargePAK charges while connected to the mains, and allows users to listen to their favourite radio stations in the garden or around the house.

Élan RV40 is available from September 2006 for just £89.99 (SRP inc. VAT).

Other features include 20 Presets (DAB or FM), clock with kitchen and sleep timers, tone or DAB/FM radio alarm, USB Upgradeability to add new features as they become available, and RDS support for station name display on FM and RDS scrolling text.

With DAB digital radio, users tune in to a station by selecting its name, not a frequency, and then listen in high-quality, digital-quality audio without the hiss, crackle and fade of analogue broadcasts. DAB digital radio provides up to 55 stations in some areas, including BBC radios 1-4, BBC Five Live Sports Extra, BBC7, Classic FM, Virgin, Planet Rock and Oneword. Visit www.pure.com for the list of stations in any postcode area.

Élan RV40 comes with a comprehensive two year warranty.

PURE's service department exists to make sure users enjoy their PURE product. The UK based support team can be reached on +44 (0)1923 277477, e-mail support@pure.com or visit the dedicated support area at www.pure.com.

Editors' Notes
Élan RV40 is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies.

*From participating broadcasters

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

Press Contacts
David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

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