Go on a journey of music discovery with curated features on Pure Connect


London, 17th April 2013: Pure has teamed up with leading radio and music industry partners to deliver a series of curated music discovery features on the new Pure Connect app* and website.

Pure Connect uniquely combines a comprehensive on-demand music service with a free radio service and control for Pure’s ground-breaking new Jongo multiroom music system. Users can access over 20,000 global radio stations, around 200,000 free on-demand programmes and podcasts, as well as over 15 million streamable music tracks via the Pure Music subscription service**.

And now, thanks to the launch of a series of curated features, users can enjoy content put together especially for Pure Connect by industry leading partners. Launch features include album recommendations from 7digital and Absolute Radio’s Hometime Show DJ, Geoff Lloyd and a focus on fresh new acts through Emerging Icons. There is also a special launch feature on Manchester band, Folks, who performed at the Jongo launch. Music fans can listen to their debut album, “I See Cathedrals” and find out more about the story behind some of the tracks. Each feature contains additional content ranging from interviews to related artists, tracks and albums taking the user on a journey of discovery.

All this content and local music can be beautifully synchronised through the home with Pure Connect and the new Jongo multiroom music system.

The free Pure Connect app for iPhone and iPad is available to download now (Android version coming soon). Users can also currently benefit from a 30 day trial of Pure Music, Pure’s on demand music service. For more information, please visit www.pure.com and www.pureconnect.com

Supporting Quotes

Says Cat Macdonald, Absolute Radio’s communications director: “Pure Connect is a great example of how radio facilitates music discovery and our feature, which is curated by DJ, Geoff Lloyd, takes this one step further by allowing listeners to discover a new artist or rediscover a classic album via a personal recommendation from a trusted source.”

Kat Jackman, CEO of Emerging Icons says: “We have a huge range of artists on our site who are just starting out but have masses of potential and need to be heard. Pure Connect is a great space for music fans and the ideal platform to showcase these emerging icons.”

Says Ben Drury, CEO of 7digital: “Music is about making exciting new discoveries, the emotions it provokes and the memories of great experiences it creates. Our curated feature on Pure Connect is a great way for our dedicated editorial team to help music fans discover new artists, tracks and albums that they’ll love through regular album reviews and interviews with bands.”

Andrew Grimshaw, Folks manager says: “As a manager of a new band, one of the biggest challenges we face is to get our artists heard. Having a feature on Pure Connect is an excellent way of showcasing a band like Folks and connecting them to a new audience and fan base.”

Says Nick Hucker, Pure’s director of marketing: “We are extremely excited to be working with such a great range of launch partners to deliver curated content for Pure Connect. Engaging content that draws the user in is a fantastic addition to the app and will make it even easier for music fans to go on a journey of discovery. This is the start of a journey for Pure and we will be working with a growing number of partners in the coming months to further develop our curated content section.”

Editor’s notes

*The new version of the Pure Connect is available to download now for iPhone and iPad with the Android version coming soon.

**Pure Music is Pure’s on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues available covering almost every conceivable artist and genre for a monthly subscription of £4.99 (coming soon £9.99 service including caching).


About Emerging Icons

Emerging Icons was launched in 2008 by music graduate Kat Jackman. The business started as a band review site called www.unsignedbandreview.com (UBR) and the site has recently extended its features to include an online music industry social network, so each artist within the UBR community is given a free fan profile on www.emergingicons.com. As fans engage with the artist’s profiles, the company picks up on those artists to help to give back, where appropriate, with radio exposure, live gig opportunities and promotion, and are thus being labelled as the music industry social network that gives back. Emerging Icons’ aim is to go the extra mile to develop key strategic partnerships and collaborations with the biggest platforms out there – creating a real platform for the most dedicated artists to get heard by both industry and fans.


About 7digital

7digital is a leading digital music and content technology platform, and provides open access to the broadest catalogue of fully licensed, high quality digital music. The company powers comprehensive digital music services for consumers, developers and a wide range of partners around the world. Our 7digital-branded download stores are available globally via web and mobile and optimised for Europe and North America with dedicated stores in 42 countries. Managed by music lovers for music lovers, 7digital stores offer a simple-to-use download service with highly developed features to elevate the user experience both online and on mobile. 7digital’s global partner network includes Samsung, BlackBerry, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam, Last.fm, Winamp, Songbird, Waterstone’s, Universal Music, EMI, Warner Music and Sony.


About Absolute Radio

Absolute Radio is an innovative national entertainment and music brand – winner of the Arqiva Commercial Radio Station of the Year title in 2012 . The Station pioneers groundbreaking digital innovations and broadcasts award-winning programming across multiple platforms from One Golden Square. Absolute Radio is committed to live music, comedy and football, and leads the industry in developing applications for the web and new and emerging platforms, including mobile, wi-fi radio, next-generation DAB, smart TV and Xbox. Absolute Radio also runs a network of brands; digital stations - Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock.

 About Folks

Folks are six-piece band from the North-West of England. They are Scott Anderson (Vocals), Michael Beasley (Guitar), Thom Fripp (Lead Guitar), Harry Gumery (Bass), Wil Akroyd (Keyboards) and Elliot Barlow (Drums). For more information, visit www.wearefolks.com

 About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com  as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.


Vicky Hewlett                                        tel +44 (0)1923 260 511

Pure                                              e-mail:Vicky.hewlett@pure.com

Imagination Technologies                     

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