PURE DIGITAL LAUNCHES talkSPORT EDITION OF 'ONE' DAB DIGITAL RADIO

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ONE - talkSport DAB Radio from PURE


PURE Digital a division of Imagination Technologies (LSE:IMG) presents the PURE ONE talkSPORT Edition, an affordable DAB and FM portable radio that's the perfect solution for sports fans wanting to keep up with all this summer's big events.

In this summer of sport, fans are going to face some tough decisions. Do they choose the 2006 FIFA World Cup™ final or Wimbledon final? Do they spend the day on the beach or watching the match in the pub? Now sports fans can be sure of not missing a game and still getting outdoors with the PURE ONE talkSPORT Edition, an affordable DAB and FM portable radio that's going to be the sport fan's best friend this summer.

The PURE ONE talkSPORT Edition DAB digital radio lets sports fans catch the latest action on talkSPORT in great digital quality sound. talkSPORT is the destination for dedicated sports coverage on DAB digital radio, broadcasting a mix of irreverent commentary on sporting and social issues, underpinned by a real passion for sports, and coverage of top events – including live commentary on all 64 matches of the FIFA 2006 World Cup™.

The PURE ONE talkSPORT Edition is mains and battery powered so you can listen wherever the fancy takes you. Plus, it's got a couple of really clever innovations: textSCAN™ let's users pause and control the scrolling DAB text, so they can note down those results, headlines or competition entry details at leisure; Intellitext™ goes one step further by storing the text messages in a structured way so that listeners can review the latest news, results, headlines and more at their convenience*. talkSPORT is the first broadcaster to support Intellitext™ in its broadcasts.

The PURE ONE talkSPORT Edition is available only at Currys, as well as online at currys.co.uk and dixons.co.uk. The PURE ONE talkSPORT Edition is available now at an SRP of £49.99.

Kevin Bird, business development director, talkSPORT, says: "talkSPORT listeners are as loyal to us as to their teams and we're proud to be able to bring to them our first DAB radio – a brilliant gadget developed with PURE. talkSPORT is first for sports coverage, and now we're also first to take advantage of the great features of DAB to bring our listeners not only great coverage in digital of all the top events, but also Intellitext™, which puts the latest sport information and more at their fingertips. A great summer for sport starts now, with the PURE ONE talkSPORT Edition."

Colin Crawford, director of product marketing, PURE Digital, says: "We're DAB mad and sports mad at PURE, so what could be better than getting together with talkSPORT who are frankly bonkers! We've really enjoyed working with them on this talkSPORT special edition which is destined to become a classic for sport's fans."

The PURE ONE talkSPORT Edition is black, with a neat talkSPORT logo to prove its owners have superior taste in sports coverage. With its stylish exterior, chrome controls, and great audio performance, the radio looks and sounds fantastic too – wherever it's listened to.

The PURE ONE talkSPORT Edition also includes features not previously seen on a sub £50 DAB radio – FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control, 20 combined DAB and FM presets, and support for the rechargeable ChargePAK™ battery pack.

The PURE ONE talkSPORT Edition is a truly portable DAB radio and is ChargePAK™ ready as standard – listeners enjoy around 20 hours of portable DAB listening from the optional, rechargeable ChargePAK™ (£29.99). ONE also offers class-leading battery life, with around 35 hours of DAB listening from six standard C cell batteries, or can connect to the mains for home listening. Users can also listen to the PURE ONE talkSPORT Edition through their hi-fi or headphones via the stereo output connection.

Rather than shaving costs by reducing build-quality, ONE's highly competitive price point has been reached through technical integration of the internal circuitry and components. The casing, the speaker, the amplifier, the display – everything that matters to a user – are all of excellent quality with none of the lower quality components often associated with entry level products. Despite its conference league pricing the PURE ONE talkSPORT Edition is in the premier league of DAB radios.

The PURE ONE talkSPORT Edition comes with a full 2-year warranty and UK-based customer and technical support.

Editors' Notes
ONE is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies.
*From participating broadcasters

About talkSPORT
talkSPORT is an official licenced broadcaster of the 2006 FIFA World Cup™ in Germany… and the UK's only commercial sports radio station is gearing up for its non-stop coverage of the most exciting tournament on the planet.

talkSPORT has an all-star team of presenters -- including such football legends as Alan Brazil, Rodney Marsh, Andy Townsend, Alvin Martin, Micky Quinn, Ray Houghton, Gary Stevens and Jason Cundy - who will be providing expert views, analysis and commentary on all the World Cup action from kick-off on June 9th to the finals on July 9th.

For the first time in the station's history, talkSPORT will be broadcasting live commentary on all 64 games - available on its analogue or digital services.

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

Press Contacts
David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

Kevin Bird
talkSPORT
18 Hatfields
London SE1 8DJ

tel +44 (0)207 959 7924
fax +44 (0)207 959 7942
e-mail: kbird@talksport.co.uk
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