PURE DIGITAL LAUNCHES 'ONE' DAB DIGITAL RADIO

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ONE DAB Radio from PURE


PURE Digital a division of Imagination Technologies (LSE:IMG) presents the PURE ONE, an affordable DAB and FM portable radio that looks good, sounds great and is unbelievably easy to use. With its stylish exterior, chrome controls, and great audio performance, ONE looks and sounds fantastic – wherever it's listened to.

ONE is the ideal radio for DAB aficionados looking for an extra radio for the house, garden or office, and for newcomers to DAB too. For radio listeners wanting to make the most of the upcoming 'summer of sport' the PURE ONE is the ideal companion, whether at home or 'out and about'. ONE is available in black, white or pink to suit all tastes and living spaces.

Despite costing just £49.99 (SRP) ONE is more than fully featured. It delivers everything users would expect from a PURE DAB radio - station selection by name, scrolling text display, one-touch tuning, and crisp, clear, digital sound, and of course more listening choice with up to twice as many stations available on DAB as on FM.

ONE also includes features not previously seen on a sub £50 DAB radio – FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control, 20 combined DAB and FM presets, and support for the rechargeable ChargePAK battery pack. More than that, it premieres completely new and innovative features from PURE – Intellitext™ and textSCAN™.

textSCAN lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

Intellitext gives listeners on-demand access to DAB extended text broadcasts*, for the latest sports news, headlines and much more. The broadcaster sends specially formatted scrolling text, and ONE categorises and stores it for retrieval at the user's convenience – it even keeps tracking text messages when in standby.

ONE is a truly portable DAB radio and is ChargePAK™ ready as standard – listeners enjoy around 20 hours of portable DAB listening from the optional, rechargeable ChargePAK (£29.99). ONE also offers class-leading battery life, with around 35 hours of DAB listening from six standard C cell batteries, or can connect to the mains for home listening. Users can also listen to ONE through their hi-fi or headphones via the stereo output connection.

ONE's attractive price point has been reached not by cost cutting but by taking an engineering led approach to cost reduction. Rather than shaving costs by reducing build-quality ONE's highly competitive price point has been reached through technical integration of the internal circuitry and components. The casing, the speaker, the amplifier, the display – everything that matters to a user – are all of excellent quality with none of the lower quality components often associated with entry level products.

It is this engineering led approach which has enabled PURE to reduce the cost so efficiently that it has been able to add a host of features never before seen in a sub-£50 DAB radio.

Colin Crawford, director of product marketing, PURE Digital, says: "We've used our expertise as world leaders in DAB to produce a radio that not only sounds great but is intuitive and easy to use too. UK-engineered by the best DAB radio designers in the business, ONE is a breakthrough in affordable radio enjoyment."

ONE comes with a full 2 year warranty and UK-based customer and technical support, and will be available from PURE retailers from May 2006.

Editors' Notes
ONE is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies. *From participating broadcasters

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com. Press Contact David Harold PURE Digital Imagination Technologies Home Park Estate Kings Langley Herts WD4 8LZ tel +44 (0)1923 260 511 fax +44 (0)1923 270 188 e-mail: david.harold@puredigital.com
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