PURE Digital Appoints Specialist Radio Distributor Nevada

PURE Digital – a division of Imagination Technologies (LSE:IMG) – today announces that it has appointed DAB radio specialist Nevada as a distributor of its DAB digital radio products including the EVOKE, DRX and PocketDAB lines. Nevada has been in the radio business for almost 35 years and is a multi million pound enterprise with divisions that specialise in both importation and distribution.

Nevada will be showing PURE's award winning DAB digital radios, including the EVOKE-1 (T3 Gold Awards Winner), DRX-701ES (Winner of annual awards 2002 from What Hi Fi, Hi Fi News and Hi Fi Choice) and the new PocketDAB™ 1000, DRX-702ES and EVOKE-1 Elgar Special Edition radios.

Says Paul Smith, VP of Sales and Operations, PURE Digital: "This appointment enables independent retailers to get easier access to our hugely successful DAB product range and helps provide a better service to PURE Digital stockists. We also expect that Nevada will open up new radio specialist channels for our products. We have been extremely impressed with Nevada's capabilities."