Press Releases

Official news and announcements from Pure

This year at IFA in Berlin, Pure are updating some of their most iconic digital radio ranges with a host of new and exciting colour-ways. Whether it’s for the living room, bedside, kitchen or even outdoors, there’s a perfect radio for everyone in the family. 

Pure presents the Prestige edition of its iconic Evoke H4 and H6 DAB+ radios. The new handcrafted cabinet that uses a multi-layered paint process to provide a polished finish, comes in a high gloss black and a high gloss white finish with colour screens and BT connectivity for music streaming.

Pure presents the Elan BT3, the latest addition to its popular Elan range of portable digital radios. Available in a choice of three new colour ways, Graphite, Mint and Slate Blue, the new Elan BT3, priced at £84.99, also comes with Bluetooth for added functionality and greater listening choice.

Pure proudly announces the Style edition of its Siesta Rise and Pop family of DAB+ radios for the bedside and the home. The new S range is available in three new stylish colours, Navy, Mint and Gold, and all three models come with Bluetooth as standard.

Pure announces its style range of the world’s best-selling digital radio family, the One Series 3s. The contemporary and portable One Midi (£79.99) and One Maxi (£99.99) will be available in two colour variants, Jade White and Slate Blue from AO.com.

Pure announces the launch of the world’s first digital radio that transforms itself to blend into any background, mimicking your personal style in a way like no gadget before. 

British digital radio manufacturer, Pure, has today announced that it has been sold to an Austrian investment company, AVenture GmbH. This transaction enables Pure to solidify its position as the world’s leader in digital radio and focus on its core radio markets: home audio and automotive.

Pure announces the launch of the Siesta S2 digital radio for the bedside. The latest member of Pure’s popular Siesta family, the S2 includes a stunning edgeless display, superb digital sound and is available to buy from Currys and all good independent retailers in a graphite or cool white finish, priced at £69.99.