Press Releases

Official news and announcements from Pure

Pure presents the Avalon N5, a contemporary digital radio with Bluetooth, available in Pearl Grey and Charcoal. Available from John Lewis priced at £199.99. Sounding every bit as good as it looks, this stylish DAB+ radio and Bluetooth speaker, wrapped in intricately woven wool, produces stunning sound within a slimline design to amplify any living space.

Pure announces the launch of Highway 200, the latest addition to its family of in-car digital radio adapters. Designed with simplicity in mind, the adapter is easy to set up and gives drivers unparalleled access to the best of DAB+/DAB radio as well as aux-in music streaming from any device. The Highway 200 has an SRP of £119.99 and will be available from

This year at IFA in Berlin, Pure are updating some of their most iconic digital radio ranges with a host of new and exciting colour-ways. Whether it’s for the living room, bedside, kitchen or even outdoors, there’s a perfect radio for everyone in the family. 

Pure presents the Prestige edition of its iconic Evoke H4 and H6 DAB+ radios. The new handcrafted cabinet that uses a multi-layered paint process to provide a polished finish, comes in a high gloss black and a high gloss white finish with colour screens and BT connectivity for music streaming.

Pure presents the Elan BT3, the latest addition to its popular Elan range of portable digital radios. Available in a choice of three new colour ways, Graphite, Mint and Slate Blue, the new Elan BT3, priced at £84.99, also comes with Bluetooth for added functionality and greater listening choice.

Pure proudly announces the Style edition of its Siesta Rise and Pop family of DAB+ radios for the bedside and the home. The new S range is available in three new stylish colours, Navy, Mint and Gold, and all three models come with Bluetooth as standard.

Pure announces its style range of the world’s best-selling digital radio family, the One Series 3s. The contemporary and portable One Midi (£79.99) and One Maxi (£99.99) will be available in two colour variants, Jade White and Slate Blue from

Pure announces the launch of the world’s first digital radio that transforms itself to blend into any background, mimicking your personal style in a way like no gadget before.