Pure Avalon press launch


Yesterday, we held a press launch to unveil Pure's first set top box Avalon 300R Connect at the Soho Hotel in central London. The event had an excellent turn out with around 80 attendees guests including press, TV, music and radio industry representatives. The evening consisted of a short presentation from marketing director Colin Crawford and a Q&A session in the hotel's luxury screening room. Guests could then enjoy drinks and canapes with a chance to view live demos of the unit in each room.

The response received was extremely positive  as shown from bloggers, tweets and press coverage so far. With market leading features including versions of BBC iPlayer and YouTube, the easy-to-use Freeview+ HD digital TV recorder also has full integration with Pure’s leading internet radio and music services.

Avalon 300R Connect is available in both 500GB and 1TB versions. The set top box will be available in stores late October but is currently available to pre-order from Amazon and John Lewis.

To view the full press release and to contact the Pure PR team for review samples or high res images, please visit http://www.pure.com/purenet/press/