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Yesterday, we held a press launch to unveil Pure's first set top box Avalon 300R Connect at the Soho Hotel in central London. The event had an excellent turn out with around 80 attendees guests including press, TV, music and radio industry representatives. The evening consisted of a short presentation from marketing director Colin Crawford and a Q&A session in the hotel's luxury screening room. Guests could then enjoy drinks and canapes with a chance to view live demos of the unit in each room.

Pure has taken its first step into the world of vision with the launch of Avalon 300R connect, its first high performance HD & Freeview digital TV recorder.

This week the Pure PR team had great fun attending the John Lewis Christmas Press Event, meeting journalists from lifestyle/interior magazines and national newspaper supplements. It was a good opportunity to meet new contacts as well as seeing familiar acquaintances.