PURE IFA Press Conference 2011


Helmut Bauer addresses the pressThe first day of IFA (2nd Sept,2011) was the perfect setting for PURE's Press Conference about the new national digital radio multiplex in Germany that was launched on 1st August 2011.

Journalists were able to hear from Ralf Reynolds (PURE's regional director, Central Europe), Helmut Bauer - pictured (DRD), Willi Schreiner (absolut Radio) and Thomas Wächter (Media Broadcast) who spoke more about the launch and the future of digital radio in Germany.

Thanks to the new national multiplex in Germany, 40% of the country can now receive national and regional digital radio services with this number rising to 100% by 2014/2015.