PURE launches PURE Music - the revolutionary new way to discover, explore and listen to music


SensiaPURE Music is our new cloud-based on-demand music service that allows users to discover, explore and listen to millions of music tracks through a computer, smartphone or any of our wide range of internet-connected digital radios, all for a monthly subscription of just £4.99.

PURE Music allows users to organise and play as many tracks and albums as they want on multiple devices, including PURE’s range of eight internet-connected digital radios, PCs and Macs via the PURE Lounge internet radio and media portal (www.thelounge.com) and on smartphones running the PURE Lounge app.

ONE FlowPURE Music also incorporates PURE Tag, our unique, free, tagging service which lets users bookmark tracks they hear on the digital radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the PURE Lounge, to discover more about the artists and their back catalogue, podcasts, or even branch out and discover similar and related artists.

Tracks or albums can simply be dragged and dropped into playlists, which are automatically kept synchronised across all of the user’s PURE Music listening devices. Playlists can also be shared via social media sites such as Facebook and Twitter.

iPhone4_LoungeAppThe PURE Lounge iPhone and Android App are currently free of charge to all and will allow PURE Music subscribers to access any music they want on the move provided they have a WiFi connection or 3G reception. Users of the App can also enjoy PURE Music and content from the PURE Lounge through a speaker dock.

The PURE Music subscription service will go live to UK customers during December through a free software update and will be rolled out internationally during 2012. People can register their interest now at www.thelounge.com/puremusic.

For more information, high res images or review samples, please contact chloe.atkins@pure.com