PURE Wins Two Awards at Hi-Fi Choice Awards 2010


Last Friday the PURE PR team attended the Hi-Fi Choice awards in central London. After chatting with the great and good from the Hi-Fi world, we took our seats and eagerly awaited the start of the presentation. Up first was the 'Best Radio Tuner' award, with Sensia winning the category with Hi-Fi Choice commenting, "More than just a simple radio, the Sensia won over the judges, thanks in part to its excellent PURE DAB reception."

Sensia was also nominated for 'Best Innovation' and once again won the category. Hi-Fi Choice noted, "The Sensia takes what we expect a radio to do and turns it on its head. It was the first product to bring touch-screen interactivity to this most cherished medium."

Watch this space for more award announcements!