PURE Triumphs at What Hi-Fi? Sound and Vision Awards 2010


PURE has once again triumphed at the What Hi-Fi? Sound and Vision Awards, winning the prestigious “Radio Product of the Year” for the seventh time in nine years!

(Vicky Deacon and Paul Smith picking up the What Hi-Fi? Sound and Vision Awards)

AVANTI Flow won the award for the second time in a row as well as winning ‘Best Internet Radio’, with ONE Elite grabbing ‘Best Desktop DAB up to £100’. These awards add to the success PURE has enjoyed in 2010, having picked up an array of awards this year, including Best Innovation for Sensia at the Hi-Fi Choice 2010 Awards and a Which? Best Buy for the EVOKE-3.

The What Hi-Fi? Sound and Vision Awards Issue states “Pure’s admirable AVANTI Flow takes both Best Internet Radio and overall Product of the Year Awards for the second year running… The Avanti Flow creates a generous soundstage, keeps a close eye on detail, and generates considerable levels of scale and attack. It’s deft and dynamic, with prodigious midrange expression. It puts even some similarly priced micro-systems to shame.”