PURE Launches the EVOKE Mio by Orla Kiely


Yesterday PURE presented the EVOKE Mio by Orla Kiely at the Orla Kiely store in Covent Garden. Guests enjoyed champagne and canapés to celebrate the launch of the new radio, based on the multi award-winning and iconic EVOKE-1S. The radio features Orla Kiely's signature stem print and received a great response from attendees.

As with all of PURE’s products, the EVOKE Mio by Orla Kiely is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional ChargePAK, which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; textSCAN™ and Intellitext® for pausing and controlling scrolling text and storing information for browsing at a later date; an alarm, kitchen timer and 30 presets. The EVOKE Mio by Orla Kiely is also recommended by the Energy Saving Trust because of its very low power consumption and is part of our EcoPlus range, designed to minimize their environmental impact.

EVOKE Mio by Orla Kiely will be available exclusively at John Lewis from early November and at independent retailers from March 2011. Please visit www.pure.com or call 0845 1489001 for more information.