Exciting times ahead for digital radio


I attended both the Digital Radio UK ‘Count Down to Digital’ event and the WorldDAB’s global digital radio conference last week and I’m happy to report that the general mood for the next twelve months is overwhelmingly positive. This is down to two significant announcements; Norway is the first country to commit to a digital switchover date and the UK will see the biggest ever expansion of commercial radio in 2016.

We heard about the numerous positive steps that are being undertaken to pave the way for a UK switchover decision to be made including coverage build out and new content announcements. Ed Vaizey, the culture minister and minister responsible for digital radio reinforced the importance that a UK switchover should be led by the listener and that content will be the driver for this. The fact that the UK will see 15 new national services launching in 2016 is fantastic news for listeners and is an important step on the way to digital switchover.

A whole host of other countries presented their plans for digital radio from Italy to Australia. I was particularly impressed by the speech from the German minister, Dorothee Bär who spoke very passionately and summed up by saying that radio continues to be a hugely popular and enduring medium across Europe and ‘you can’t stop the future’. It’s so inspiring to hear from all those that are working tirelessly to promote digital radio in their countries.

At Pure, our main aim is to continue to develop compelling products that radio listeners will love and we have a wide range of products planned for next year with something to suit everyone. We design and engineer all our products in Kings Langley in Hertfordshire and have been proud to do so ever since we brought out the first digital radio under £100 back in 2002.

We used the conference as an opportunity to announce a very exciting new product, which is coming early next year. We will be launching a new digital radio car adapter that we believe will have a transformative impact on the market and the 28 million cars in the UK that need converting. Watch this space for more information!

In short, we are just as passionate about digital radio as we were at the early stages of the technology and are looking forward to building a new fan base as well as continuing to delight our current customers who often purchase more than one of our radios once they’ve tried one!