Volkswagen Group UK approves Pure in-car digital radio adapter

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Audio integration specialist, Nemesis, appointed as Pure’s automotive partner

Pure announces that Volkswagen Group UK has approved the Pure Highway 300Di* in-car digital radio adapter for installation into vehicles sold through Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT franchised dealerships in the UK.

The integration has been facilitated by audio integration specialist, Nemesis GB Ltd, who produce custom wiring looms and bespoke installation guides for a wide range of vehicles. Pure has also appointed Nemesis GB as its automotive partner for the Pure Highway 300Di.

Says David Morgan, product development manager, Volkswagen Group UK: “Choosing Pure as a digital radio partner for our dealerships was a simple decision for us based on Pure’s reputation and expertise in digital radio and it’s a brand our customers recognise and trust. The Highway 300Di is an elegant fully fitted solution that simply enables the factory fitted radio unit to pick up digital radio stations, making radio listening even more enjoyable for our customers whilst remaining an attractive feature and user-experience. All the additional digital radio features such as pause and rewind of live digital radio are present including full iPod connectivity.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that industry is working together to ensure in-car digital radio adapters are widely available. We welcome this announcement which demonstrates Volkswagen Group UK’s commitment to bringing the benefits of digital radio to their existing customers.”

The Pure Highway 300Di will be available for installation in Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT dealerships in the UK from January 2013.

For full press release and high res images please contact sarah.riley@pure.com


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