Two weeks, two launches, one tired PURE PR team!


Prosecco, press releases and product launches have been at the top of the PURE PR team's agenda over the last few weeks as we launched PURE Music and Highway 300Di in two weeks!

PURE Highway 300Di branded car Networking at PURE MusicLaura from PURE demonstrates Highway 300Di to Vincent Lo PURE Music Demo stand

PURE Music is our new cloud-based on-demand music service that allows users to discover, explore and listen to millions of music tracks through a computer, smartphone or any of our wide range of  internet-connected digital radios, all for a monthly subscription of  just £4.99.

JournalistsWe launched PURE Music at the Institute of Contemporary Arts in London on Tuesday 25th October, with guests from the radio and music industry and press. The event started with a presentation about the service with a Q&A section then attendees received demonstrations over prosecco and canapés.

PURE Highway 300DiStraight after the PURE Music launch our attention turned to digital radio in the car as we prepared for the launch of Highway 300Di - a professionally installed, high-performance and feature rich, in-car digital radio adapter that can upgrade almost any car to receive digital radio. The launch was held at the London Transport Museum in Covent Garden, which was a great location for our PURE Highway 300Di car. Guests included press, radio and motor industry.

Colin Crawford presents Highway 300Di Ford Ennals and Hossein YassaieEmma, Graeme and Hannah branding the car!Networking at Highway 300Di launch

And it doesn't stop there! If you are at CES Unveiled on Thursday 17th November look out for us and our newest edition to the PURE range.................

To read the full press releases for these products please visit the press section of our website -