Pure Supports Soundtrack to Sports Charity

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Pure Supports Soundtrack to Sports Charity - GB 365

Sports Traider

Pure is pleased to announce our support today for the official sound track for sports charity Sports Traider. The single, “GB 365”, by singer/ songwriter Alexander Joseph, will be launched officially at Hoops Aid, a major sporting event for the British Basketball League.

Hoops Aid will be held in the 02 Arena, featuring exhibition matches from the Paralympians, Battle Back Heroes and the Pro Celebrity All Stars.

GB 365 is being supported on Pure’s music streaming service, Pure Connect, available to listen to now with a Pure Connect subscription.

Says Paul Brown, Head of Media, Sports Traider: “We’re really pleased that a brand like Pure is able to support a sound track that embodies the passion we have for this charity. The songwriter himself shares our passion for sport and understands how motivational music can be in sports. The fact that this track is now available on a mainstream music streaming service like Pure Connect gives this track even more potential to reach and inspire others.”

Artist Alex Joseph explains: “The power of music in sport should not be underestimated, and neither should the benefits of sport for young people regardless of background and ability. Pure’s support for GB 365 not only raises awareness of Sports Traider’s fundraising by association, it helps to extend the track’s potential reach and spread this message further.”


More about the songwriter…

Alexander (Alex) Joseph is an established artist but has enjoyed many successes in both music and sport. As a musician he cut his teeth as a singer/ songwriter in the open mic scene in Bath, combining playing solo with a covers band that provided the platform to experiment and grow as an artist.

Alongside this he was juggling a career as a burgeoning tennis player, from which he moved into sports coaching, enjoying time working with the England Netball and British Skeleton teams, tennis, badminton, wheelchair basketball and, more recently, wheelchair tennis. Knowing that music burned in him just as passionately as sport, he has sought to combine these two motivations.

Alex left a full time role working in sport to make room for his growing musical ideas which is where the idea for the song GB 365 blossomed. The women’s GB Wheelchair basketball team picked up on the song as something of a “war cry” curing a recent world championships and excitement about the track has since been quickly growing in momentum.


More about Sports Traider…

UK charity Sports Traider is a youth-focused charity offering young people the kit and support they need to discover and fulfil their sport ambition and potential, whatever their background, ability or disability.

Sports Traider will be featuring GB 365 by Alexander Joseph across its platforms over the next year in preparation for the Olympics and also in its bid to encourage more grass roots level involvement in sport among children.

Proceeds from the single will go to Sports Traider to be channelled back into funding sports coaching, access to facilities such as gyms and sports clubs and even transport required to get talented but disadvantaged athletes to training.


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