Pure launches commemorative 'Evoke Mio Union Jack' and celebrates its tenth birthday in style


London, UK 2nd May 2012: Pure presents the ‘Evoke Mio Union Jack’, a commemorative, special edition digital radio to celebrate the tenth birthday of the launch of the Pure brand, as well as the tenth birthday of the Evoke radio.

The special edition radio will be available through leading electrical retailers at an SRP of £149.99 and 500 limited edition radios will be produced with a uniquely numbered commemorative plaque. These will be given away to Pure’s industry partners and Facebook fans.

Says Colin Crawford, Pure’s marketing director: “When we launched the original Evoke in 2002, we never imagined that we would see crowds queueing down Oxford Street to get their hands on one, but that’s what happened, and the rest, as they say, is history.”

“We are incredibly proud of the Evoke’s success and proud to be flying the flag for British design and technology. 2012 is going to be an exciting year for Pure as we are launching our first non audio product and expanding our cloud-based services as well as introducing a strong roadmap of digital radios in the run up to digital radio switchover.”

A market-leading and innovative British company, Pure was established ten years ago as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. The Pure Evoke-1, which was the first high-volume sub £100 digital radio quickly sold out and had people queuing on London’s Oxford Street to get their hands on one. Now, over 70% of DAB digital radios are powered by Imagination’s technology.

Pure continues to pioneer, drive and showcase products incorporating many of Imagination’s key technologies and focusses on designing better solutions that connect people to the things that matter to them. Pure’s success in digital radio in the UK is now being replicated throughout Europe, Australia and North America, with over 4 million broadcast and wireless audio systems sold so far including sales of over 1.2 million products in the Evoke family.

For more information, a review sample or a high res images please contact emma.penfold@pure.com