Pure Evoke Mio 'Spring/Summer' colour range launch event


This week, we held two press drop in launches to showcase our new colour collection for the luxurious Evoke Mio digital and FM radio.

On Wednesday we invited journalists to join us for breakfast at The Refinery in Southwark to view the Evoke Mio in rose, pepper, paprika, sage, seagrass and mustard.

On Thursday we welcomed press to join us for delicious coffee and pastries at Speakeasy Espresso and Brew Bar, just off of Carnaby Street.

The Pure PR team took a trip to the Decorex International interiors show last year to help us come up with our new range of colours and we surveyed all guests to see which was their favourite. Pepper was voted into the lead followed closely by rose, mustard, paprika, seagrass and sage. The new colours are available in addition to the current range, which includes teal, noir, grape and cherry.

For more information about the Evoke Mio collection, please visit our website –

http://www.pure.com/products/product.asp?Product=VL-61626&Category=#/Evoke Mio/Portable Digital and FM Radio

For review samples, high res images and further information please contact chloe.atkins@pure.com.