Pure celebrates it's 10th Anniversary in style - with a very British party!


Journalists, broadcasters, retailers and industry partners were out in force last night to celebrate the 10th Anniversary of the Pure Evoke and our 10th birthday at RadioWorks, the UK's radio advertising specialist, in Maple Street, London.

Paddy Smith, Tom Parsons and Will Dunn of Stuff  Paul Lamkin (What Laptop?) and Kate Solomon (Tech Radar)Fraser MacDonald, Sean Hannam, Verity Burns and Nik Taylor

To toast our special milestone guests were treated to drinks and nibbles and a first look at our new commemerative radio - the Evoke Mio Union Jack. Our iconic Evoke radio has been given a very British makeover and this was reflected in the theme of the party, which as you can see from the pictures was a very patriotic affair!

Rosemary Hattersley enjoys one of our Evoke Mio Union Jack cakesPure Evoke Mio Union Jack and our special cakes!Pure Evoke Mio Union Jack radio and cakes

The special edition radio will be available through leading electrical retailers at an SRP of £149.99 and 500 limited edition radios will be produced with a uniquely numbered commemorative plaque. These will be given away to Pure’s industry partners and Facebook fans.

The ladies from World DMB appreciate the cakes!Guests enjoy drinks and nibbles at RadioWorksPaul Smith (Pure) with Laurence Harrison (DRUK) the winner of the Evoke 1XT Marshall signed by the Arctic Monkeys!

For more information and our infographic please visit our website - http://www.pure.com/about/timeline/