Earlier this month PURE partnered with digital radio body the Verein Digital Radio Mitteldeutschland e.V to boost awareness of digital radio among key media experts in Germany. Verein Digital Radio Mitteldeutschland offered PURE radios to attendees visiting its booth at the Medientreffpunkt Mitteldeutschland seminar at a heavily discounted price in exchange for their old FM radios.
The promotion was held at the Medientreffpunkt Mitteldeutschland seminar which took place in the Media City of Leipzig from 3rd-5th May 2010. The seminar held a number of discussions around the media and technology with experts on politics, the economy, the media and science. The experts discussed current trends and issues faced by the industry and the radio swap scheme aimed to highlight the need for action to convert from FM to digital radio.
The promotion saw PURE’s black and white ONE Mini radios sold to the first 100 attendees who exchanged their FM radios at the Verein Digital Radio Mitteldeutschland e.V booth for just 20,00 € compared with its 69,99 € SRP.
The promotion was a roaring success with all 100 FM radios exchanged for a digital radio.